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Online Fund-Raising Mechanisms: A Field Experiment

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Veröffentlicht/Copyright: 31. Dezember 2005
Contributions in Economic Analysis & Policy
Aus der Zeitschrift Contributions in Economic Analysis & Policy Band 5 Heft 2

Abstract

We implemented one of the first web-based online field experiments of fund-raising. We embedded our experiment in the Internet Public Library to test four mechanisms: Voluntary Contribution (VCM), Premium, Seed Money and Matching. Although the gift size is not significantly different across mechanisms, the Seed and Matching mechanisms each generate significantly higher user click-through response rate than the Premium mechanism. Because this is one of the earliest embedded, web-based field experiments, we report our methodology findings in some detail. Cookies work better as participant assignment techniques than pop-up windows and elicitation of geographic information. Participant clickstream data that nominally demonstrate a desire to donate is a poor predictor of actual giving.

Keywords: online fund-raising; public goods; field experiment
Published Online: 2005-12-31

©2011 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

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  1. Advances Article
  2. 10.2202/1538-0637.1416
  3. 10.2202/1538-0637.1132
  4. 10.2202/1538-0637.1429
  5. 10.2202/1538-0637.1484
  6. 10.2202/1538-0637.1483
  7. 10.2202/1538-0637.1479
  8. 10.2202/1538-0637.1442
  9. 10.2202/1538-0637.1747
  10. Contributions Article
  11. Does Framing Matter for Conditional Cooperation? Evidence from a Natural Field Experiment
  12. Competitive Work Environments and Social Preferences: Field Experimental Evidence from a Japanese Fishing Community
  13. Instrument-Induced Bias in Donation Mechanisms: Evidence from the Field
  14. Online Fund-Raising Mechanisms: A Field Experiment
https://doi.org/10.2202/1538-0645.1477
Schlagwörter für diesen Artikel
online fund-raising; public goods; field experiment

Artikel in diesem Heft

  1. Advances Article
  2. 10.2202/1538-0637.1416
  3. 10.2202/1538-0637.1132
  4. 10.2202/1538-0637.1429
  5. 10.2202/1538-0637.1484
  6. 10.2202/1538-0637.1483
  7. 10.2202/1538-0637.1479
  8. 10.2202/1538-0637.1442
  9. 10.2202/1538-0637.1747
  10. Contributions Article
  11. Does Framing Matter for Conditional Cooperation? Evidence from a Natural Field Experiment
  12. Competitive Work Environments and Social Preferences: Field Experimental Evidence from a Japanese Fishing Community
  13. Instrument-Induced Bias in Donation Mechanisms: Evidence from the Field
  14. Online Fund-Raising Mechanisms: A Field Experiment
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