Contents

Chapters in this book

1. Frontmatter i
2. Contents iii
3. Preface vi
4. Acknowledgements xii
5. Acronyms xv
6. Part 1: Collaboration and Tourism
7. Chapter 1. Collaboration and Tourism 3
8. Chapter 2. Collaborative Marketing: A New Marketing Paradigm 19
9. Part 2: Strategic Tourism Marketing Planning
10. Part 2 Introduction. Strategic Tourism Marketing Planning 49
11. Chapter 3. Situation Analysis 54
12. Chapter 4. Tourism Marketing Planning, Implementation and Control 88
13. Part 3: Inter-organisational Collaboration
14. Chapter 5. Inter-organisational Collaboration: Concepts and Theories 131
15. Chapter 6. Types and Stages of Interorganisational Collaboration 152
16. Chapter 7. Collaborative Effectiveness and Inter-organisational Governance 188
17. Part 4: Tourism Marketing Collaboration in Practice
18. Part 4 Introduction. Tourism Marketing Collaboration in Practice 223
19. Chapter 8. Global Airline Alliances 225
20. Chapter 9. Hotel Consortia 260
21. Chapter 10. Destination Collaboration 284
22. Part 5: From Competition to Collaboration in the Tourism Industry
23. Part 5 Introduction. From Competition to Collaboration in the Tourism Industry 315
24. Chapter 11. Conclusions 323
25. References 362
26. Index 376