9. Brand Expectation and Authentic Service Experiences in the Hotel Industry in Dubai

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Contributors xi
4. 1. Introduction 1
5. 2. Tourism Development and Governance: An Overview of Arab Countries 16
6. 3. Developing Event Tourism in Saudi Arabia: Opportunities and Challenges 33
7. 4. Women Empowerment in the Arab Tourism Sector: Case Study of the Sultanate of Oman 56
8. 5. Tourism Sustainability Planning in the ‘Arab World’: Insights from Egypt 70
9. 6. Planning for Tourism in Oman based on Lessons from Dubai: Overviewing Economic, Environmental and Sociocultural Impacts 87
10. 7. The UAE: A Disneyland in the Desert 104
11. 8 Halal Tourism: Definitions and Developments 118
12. 9. Brand Expectation and Authentic Service Experiences in the Hotel Industry in Dubai 131
13. 10. Tunisian Tourism: At the Eye of an Arab Spring Storm 145
14. 11. Destination Brands Dubai and Abu Dhabi: Bitter Rivalry or Strategic Partnership? 161
15. 12. Marketing the Middle East in Times of Political Instability – The Case of Jordan 175
16. 13. Representation of Egyptian Bedouins in English-Language Tourist Brochures 188
17. 14. The Business of Hajj 207
18. 15. Understanding the Motivations and Expectations of Arab Visitors at the Gold Coast, Australia 220
19. 16. The Role of Islam in Omani Tourists’ Travel Behaviour 235
20. 17. Exploring the Experiences of International and Domestic Visitors at the Egyptian Museum in Cairo 254
21. 18. Conclusion 274
22. Index 281