2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning

Chapters in this book

1. Frontmatter i
2. Contents v
3. Tables ix
4. Conventions for Chinese Terms and Chinese Names xi
5. Acknowledgements xiii
6. 1. Introduction: Language, Culture and China’s Rise in a Globalising World 1
7. 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning 21
8. 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity 44
9. 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level 56
10. 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level 67
11. 6. Conclusions and Implications 97
12. References 106
13. Index 124