4. Authenticity, community, and brand culture

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. List of figures and tables ix
4. Introduction 1
5. 1. Platform strategy 19
6. 2. Creator labor 65
7. 3. Social media entertainment intermediaries 115
8. 4. Authenticity, community, and brand culture 148
9. 5. Cultural politics of social media entertainment 184
10. 6. Globalizing social media entertainment 223
11. Conclusion 263
12. Acknowledgments 289
13. Notes 297
14. References 299
15. Index 333
16. About the authors 353