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4. Authenticity, community, and brand culture

  • Stuart Cunningham and David Craig
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Social Media Entertainment
This chapter is in the book Social Media Entertainment
© 2020 New York University Press, New York, USA

© 2020 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. List of figures and tables ix
  4. Introduction 1
  5. 1. Platform strategy 19
  6. 2. Creator labor 65
  7. 3. Social media entertainment intermediaries 115
  8. 4. Authenticity, community, and brand culture 148
  9. 5. Cultural politics of social media entertainment 184
  10. 6. Globalizing social media entertainment 223
  11. Conclusion 263
  12. Acknowledgments 289
  13. Notes 297
  14. References 299
  15. Index 333
  16. About the authors 353
https://doi.org/10.18574/nyu/9781479838554.003.0008

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. List of figures and tables ix
  4. Introduction 1
  5. 1. Platform strategy 19
  6. 2. Creator labor 65
  7. 3. Social media entertainment intermediaries 115
  8. 4. Authenticity, community, and brand culture 148
  9. 5. Cultural politics of social media entertainment 184
  10. 6. Globalizing social media entertainment 223
  11. Conclusion 263
  12. Acknowledgments 289
  13. Notes 297
  14. References 299
  15. Index 333
  16. About the authors 353
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