11. Market Research in the Media Industries

Chapters in this book

1. Frontmatter i
2. Contents v
3. Introduction. Discourses, Dispositions, Tactics 1
4. I. Discourses
5. 1. Building Theories of Creative Industry Managers 25
6. 2. Towards a Structuration Theory of Media Intermediaries 39
7. 3. Linear Legacies 63
8. 4. Enterprising Selves 90
9. II. Dispositions
10. 5. Record Men 113
11. 6. Re-Casting the Casting Director 142
12. 7. Brazilian Film Management Culture and Partnering with os majors 165
13. 8. Constructing Social Media’s Indie Auteurs 188
14. III. Tactics
15. 9. “Selling Station Personality” 213
16. 10. Tweeting on the BBC 235
17. 11. Market Research in the Media Industries 254
18. 12. Listening and Empathizing 275
19. Bibliography 295
20. Contributors 319
21. Index 323