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10. Tweeting on the BBC

Audience and Brand Management via Third Party Websites
  • Elizabeth Evans
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Making Media Work
This chapter is in the book Making Media Work
© 2020 New York University Press, New York, USA

© 2020 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Introduction. Discourses, Dispositions, Tactics 1
  4. I. Discourses
  5. 1. Building Theories of Creative Industry Managers 25
  6. 2. Towards a Structuration Theory of Media Intermediaries 39
  7. 3. Linear Legacies 63
  8. 4. Enterprising Selves 90
  9. II. Dispositions
  10. 5. Record Men 113
  11. 6. Re-Casting the Casting Director 142
  12. 7. Brazilian Film Management Culture and Partnering with os majors 165
  13. 8. Constructing Social Media’s Indie Auteurs 188
  14. III. Tactics
  15. 9. “Selling Station Personality” 213
  16. 10. Tweeting on the BBC 235
  17. 11. Market Research in the Media Industries 254
  18. 12. Listening and Empathizing 275
  19. Bibliography 295
  20. Contributors 319
  21. Index 323
https://doi.org/10.18574/nyu/9780814764695.003.0011

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Introduction. Discourses, Dispositions, Tactics 1
  4. I. Discourses
  5. 1. Building Theories of Creative Industry Managers 25
  6. 2. Towards a Structuration Theory of Media Intermediaries 39
  7. 3. Linear Legacies 63
  8. 4. Enterprising Selves 90
  9. II. Dispositions
  10. 5. Record Men 113
  11. 6. Re-Casting the Casting Director 142
  12. 7. Brazilian Film Management Culture and Partnering with os majors 165
  13. 8. Constructing Social Media’s Indie Auteurs 188
  14. III. Tactics
  15. 9. “Selling Station Personality” 213
  16. 10. Tweeting on the BBC 235
  17. 11. Market Research in the Media Industries 254
  18. 12. Listening and Empathizing 275
  19. Bibliography 295
  20. Contributors 319
  21. Index 323
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