Kapitel in diesem Buch

1. Frontmatter I
2. PREFACE TO THE SECOND EDITION VII
3. CONTENTS XI
4. 1. METHODS OF LOCATING FACTS 1
5. 2. BASIC TIME-SAVING SOURCES 10
6. 3. LOCATING INFORMATION ON FIRMS AND INDIVIDUALS 35
7. 4. THE BUSINESS SCENE 48
8. 5. STATISTICAL SOURCES 60
9. 6. FINANCIAL INFORMATION 80
10. 7. REAL ESTATE AND INSURANCE 111
11. 8. THE LITERATURE OF ACCOUNTING 133
12. 9. AUTOMATION 151
13. 10. MANAGEMENT 159
14. 11. PERSONNEL AND INDUSTRIAL RELATIONS 176
15. 12. MARKETING, SALES MANAGEMENT, AND ADVERTISING 203
16. 13. PUBLIC RELATIONS 230
17. 14. BASIC INDUSTRIES 235
18. 15. FOREIGN TRADE 269
19. 16. A BASIC BOOKSHELF 292
20. INDEX 301