Contents

Kapitel in diesem Buch

1. Frontmatter I
2. Contents VII
3. Preface XI
4. CHAPTER ONE Introduction 1
5. CHAPTER TWO Buy Behavior and the Operant Conditioning Paradigm 8
6. CHAPTER THREE Buy Behavior: A Conflict Between Approach and Escape 22
7. CHAPTER FOUR A Preliminary Model of Buy Behavior 40
8. CHAPTER FIVE Reinforcer-Effectiveness Limits 60
9. CHAPTER SIX Equilibrium Outcome of Buy Behavior 82
10. CHAPTER SEVEN Buy Behavior After a Change in Income or Prices 114
11. CHAPTER EIGHT An Operant Analysis of Financial Portfolio Composition 143
12. CHAPTER NINE Epilogue: An Overview of the Conflict Model of Buy Behavior 170
13. References 193
14. Index 199