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CHAPTER FIVE Reinforcer-Effectiveness Limits
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David A. Alhadeff
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Kapitel in diesem Buch
- Frontmatter I
- Contents VII
- Preface XI
- CHAPTER ONE Introduction 1
- CHAPTER TWO Buy Behavior and the Operant Conditioning Paradigm 8
- CHAPTER THREE Buy Behavior: A Conflict Between Approach and Escape 22
- CHAPTER FOUR A Preliminary Model of Buy Behavior 40
- CHAPTER FIVE Reinforcer-Effectiveness Limits 60
- CHAPTER SIX Equilibrium Outcome of Buy Behavior 82
- CHAPTER SEVEN Buy Behavior After a Change in Income or Prices 114
- CHAPTER EIGHT An Operant Analysis of Financial Portfolio Composition 143
- CHAPTER NINE Epilogue: An Overview of the Conflict Model of Buy Behavior 170
- References 193
- Index 199
Kapitel in diesem Buch
- Frontmatter I
- Contents VII
- Preface XI
- CHAPTER ONE Introduction 1
- CHAPTER TWO Buy Behavior and the Operant Conditioning Paradigm 8
- CHAPTER THREE Buy Behavior: A Conflict Between Approach and Escape 22
- CHAPTER FOUR A Preliminary Model of Buy Behavior 40
- CHAPTER FIVE Reinforcer-Effectiveness Limits 60
- CHAPTER SIX Equilibrium Outcome of Buy Behavior 82
- CHAPTER SEVEN Buy Behavior After a Change in Income or Prices 114
- CHAPTER EIGHT An Operant Analysis of Financial Portfolio Composition 143
- CHAPTER NINE Epilogue: An Overview of the Conflict Model of Buy Behavior 170
- References 193
- Index 199