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Online Learning Formats in Tourism and Hospitality Higher Education

  • Anita Zehrer

    Prof. Dr. Anita Zehrer is Head of the MCI Family Business Center and Deputy Head of the MCI Academic Council. She is Adjunct Professor at the University of Notre Dame in Sydney and the University of Canberra. From 2007 to 2015 she was Deputy Head of the MCI Tourism Department. She serves as Vice-President of the German Association for Tourism Research, since 2014 she is Member of the Tourism Advisory Board of the Federal Ministry of Foreign Affairs and Energy, Germany, since 2016 she is tourism expert at the Committee of Regions at the European Union.

     EMAIL logo     and Markus Schuckert

    Ass.-Prof. Dr Markus Schuckert is Assistant Professor in the School of Hotel and Tourism Management (SHTM). His research interests cover contemporary strategic management and marketing issues in transport, hospitality and tourism. His journeys take him around the world to institutions in Europe, China, Taiwan, Korea, India, and North-America. He promotes an outcome based blended learning approach on-campus, e-learning classes as well as MOOCs and regularly publishes his research results.
Published/Copyright: November 28, 2016
Zeitschrift für Tourismuswissenschaft
From the journal Zeitschrift für Tourismuswissenschaft Volume 8 Issue 1

Zusammenfassung

Die Wichtigkeit von eLearning hat aufgrund der Reichweite und Anwenderfreundlichkeit von digitalen Technologien stark zugenommen. Dies trifft auch auf den Bereich Tourismus zu. Allerdings sind digitale Lehr- und Lernformate, der damit verbundene Kompetenzerwerb, die Aktivitäten zur Verbesserung der Lernleistung sowie die Beurteilung des Lernergebnisses grundsätzlich vergleichbar mit traditionellen Lernformaten. Auch Onlineformate beginnen zuerst mit der Entwicklung des Curriculums und entscheiden dann über die geeigneten Technologien zur Wissensvermittlung – nicht umgekehrt. Diese Vorgehensweise garantiert die konstruktive Anpassung der Lernaktivitäten, -ergebnisse und -beurteilungen. Ähnlich wichtig, wie die Planung der Lehrveranstaltung, ist das Wissen um Technologien, Werkzeuge und digitaler Didaktik, die für eine Lehrveranstaltung, ein Modul oder ein Studienprogramm eingesetzt werden können.

Dieser Artikel nähert sich dem Thema auf der Basis mehrerer theoretischer Konzepte an - dem konstruktivistischen Lernmodell, sowie dem transformativen, experimentellen und authentischen Lernen, welche auf das Lernen online projiziert werden. Basierend auf den Lerntheorien wird daher untersucht, warum eLearning im Tourismus zunehmend wichtiger wird. In einem weiteren Schritt werden auf Basis des Wertekanons der Teaching Education Futures Initiative (TEFI) Online-Elemente im Curriculum sowie geeignete Technologien für die Lehre angewendet. Der Beitrag schließt mit Empfehlungen für Pädagogen und Praktiker.

Abstract

The importance of online teaching is increasing as digital technologies are expanding rapidly and it also has expanded into the realm of tourism and hospitality. However, online learning and teaching formats, the activities to facilitate learning outcomes as well as the learning outcomes themselves, and the assessment of these learning outcomes are in their core approach comparable with the traditional setting. First comes the development of the curriculum and second the appropriate technology to deliver the curriculum — never the other way around. This will ensure the constructive alignment of learning outcomes, activities and assessments. Equally important to planning is the understanding of the technology used to deliver a class, course, module or program. Here, digital literacy can be a challenge to both students and instructors.

This paper recognizes the necessary inherent theoretical pluralism when addressing online learning. The theoretical underpinnings of this paper draw from the constructivist learning model as applied to online learning, as well as transformative, experiential and authentic learning. Based on theoretical foundations, the paper will first examine why online teaching in tourism and hospitality continually becomes more important, to support this assertion. Secondly, applications to curriculum and appropriate technologies — using the Teaching Education Futures Initiative (TEFI) five value sets framework — will be explained. Finally, conclusions and recommendations are drawn for educators and practitioners.

Schlüsselwörter: Online lernen; TEFI Wertekanon; Technologie; MOOC
Keywords: online learning; TEFI values; technology; MOOC

About the authors

Anita Zehrer

Prof. Dr. Anita Zehrer is Head of the MCI Family Business Center and Deputy Head of the MCI Academic Council. She is Adjunct Professor at the University of Notre Dame in Sydney and the University of Canberra. From 2007 to 2015 she was Deputy Head of the MCI Tourism Department. She serves as Vice-President of the German Association for Tourism Research, since 2014 she is Member of the Tourism Advisory Board of the Federal Ministry of Foreign Affairs and Energy, Germany, since 2016 she is tourism expert at the Committee of Regions at the European Union.

Markus Schuckert

Ass.-Prof. Dr Markus Schuckert is Assistant Professor in the School of Hotel and Tourism Management (SHTM). His research interests cover contemporary strategic management and marketing issues in transport, hospitality and tourism. His journeys take him around the world to institutions in Europe, China, Taiwan, Korea, India, and North-America. He promotes an outcome based blended learning approach on-campus, e-learning classes as well as MOOCs and regularly publishes his research results.

Acknowledgement

The authors would like to thank Eurasia-Pacific UNINET for providing financial support. Project number 21/2015

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Published Online: 2016-11-28
Published in Print: 2016-5-24

© 2016 Walter de Gruyter GmbH, Berlin/Boston

Articles in the same Issue

  1. Frontmatter
  2. Themenheft
  3. Tourismus und Ausbildung: Vorwort des Heftmoderators
  4. Themenheft
  5. Zwischen Tradition und Managementmoderne
  6. Themenheft
  7. Offene Hochschule
  8. Themenheft
  9. Tourismus im Ländervergleich
  10. Themenheft
  11. Abenteuertourismus in der Hochschulausbildung in Deutschland
  12. Themenheft
  13. Online Learning Formats in Tourism and Hospitality Higher Education
  14. Themenheft
  15. Evaluation of formality and informality of the learning context
  16. Themenheft
  17. Braucht der Tourismus von morgen „bessere“ Curricula oder „bessere“ Lehre?
  18. Aktuelle Forschungsergebnisse und Kurzbeiträge
  19. Souvenirs „made in Switzerland“
  20. Aktuelle Forschungsergebnisse und Kurzbeiträge
  21. Herausforderungen bei der Gestaltung und Vermarktung eines barrierefreien Tourismus
  22. Konferenzberichte
  23. Culinary and Wine Tourism Conference 2015 (21. bis 23. Oktober 2015, Wien)
  24. Rezensionen / Buchbesprechungen
  25. Natur und Bewusstsein – Ein Beitrag zur Kulturgeschichte des Waldes in Deutschland
  26. Rezensionen / Buchbesprechungen
  27. Naturnaher Tourismus. Qualitätsstandards für sanftes Reisen in den Alpen
  28. Rezensionen / Buchbesprechungen
  29. Gamification in Tourism. Designing memobable experiences
  30. Rezensionen / Buchbesprechungen
  31. Wandern und Gesundheit. Konzepte und Erfahrungen für einen wachsenden Markt
  32. Rezensionen / Buchbesprechungen
  33. Warum immer Tourismus? Isomorphe Strategien in der Regionalentwicklung
https://doi.org/10.1515/tw-2016-0006
Keywords for this article
online learning; TEFI values; technology; MOOC

Articles in the same Issue

  1. Frontmatter
  2. Themenheft
  3. Tourismus und Ausbildung: Vorwort des Heftmoderators
  4. Themenheft
  5. Zwischen Tradition und Managementmoderne
  6. Themenheft
  7. Offene Hochschule
  8. Themenheft
  9. Tourismus im Ländervergleich
  10. Themenheft
  11. Abenteuertourismus in der Hochschulausbildung in Deutschland
  12. Themenheft
  13. Online Learning Formats in Tourism and Hospitality Higher Education
  14. Themenheft
  15. Evaluation of formality and informality of the learning context
  16. Themenheft
  17. Braucht der Tourismus von morgen „bessere“ Curricula oder „bessere“ Lehre?
  18. Aktuelle Forschungsergebnisse und Kurzbeiträge
  19. Souvenirs „made in Switzerland“
  20. Aktuelle Forschungsergebnisse und Kurzbeiträge
  21. Herausforderungen bei der Gestaltung und Vermarktung eines barrierefreien Tourismus
  22. Konferenzberichte
  23. Culinary and Wine Tourism Conference 2015 (21. bis 23. Oktober 2015, Wien)
  24. Rezensionen / Buchbesprechungen
  25. Natur und Bewusstsein – Ein Beitrag zur Kulturgeschichte des Waldes in Deutschland
  26. Rezensionen / Buchbesprechungen
  27. Naturnaher Tourismus. Qualitätsstandards für sanftes Reisen in den Alpen
  28. Rezensionen / Buchbesprechungen
  29. Gamification in Tourism. Designing memobable experiences
  30. Rezensionen / Buchbesprechungen
  31. Wandern und Gesundheit. Konzepte und Erfahrungen für einen wachsenden Markt
  32. Rezensionen / Buchbesprechungen
  33. Warum immer Tourismus? Isomorphe Strategien in der Regionalentwicklung
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