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»Raise the flag and make propaganda.«
On the semiotics of National Socialist wooing
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Chapters in this book
- Frontmatter 1
- Content 5
- Your Ad Here ... 7
- Multisensory Advertising & Design 15
- The Sound of Image 29
- Semiotics of Advertising and the Discourse of Consumption 45
- Multiple Mona Lisa 61
- Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities 79
- Advertising 95
- Wine Advertising and Biography 115
- Under the spell of the lottery – warning included 133
- »Raise the flag and make propaganda.« 145
- Pop & Ads 155
- »The Voice« of the music industry 175
- Capitalism Propaganda 191
- ›... things that people don’t need to have but that – for some reason – would be a good idea to give them.‹ 201
- Authors 227
Chapters in this book
- Frontmatter 1
- Content 5
- Your Ad Here ... 7
- Multisensory Advertising & Design 15
- The Sound of Image 29
- Semiotics of Advertising and the Discourse of Consumption 45
- Multiple Mona Lisa 61
- Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities 79
- Advertising 95
- Wine Advertising and Biography 115
- Under the spell of the lottery – warning included 133
- »Raise the flag and make propaganda.« 145
- Pop & Ads 155
- »The Voice« of the music industry 175
- Capitalism Propaganda 191
- ›... things that people don’t need to have but that – for some reason – would be a good idea to give them.‹ 201
- Authors 227
