An “iconological turn” in literary and cultural studies and the reconstruction of visual culture
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Wang Ning
Abstract
In the present era, there has appeared a shift in literature and culture: from traditional verbal writing to the newly emergent picture or image writing. As a result, a visual culture has come into being severely challenging the traditional verbal culture. Writing with words is challenged by writing with pictures or images, so is the criticism and studies of today's literature and culture. Confronted with such a challenge and irresistible trend, traditional criticism and studies with words should more or less shift its focus to that of iconological criticism, and iconological studies. But in any event, the rise of iconographical writing does not necessarily mean the degradation of verbal writing and the reading and appreciating habit of human beings, but on the contrary, it will promote the heightening of the reader's aesthetic perception, enabling the reader not only to interpret a verbal text, but also a visual text toward a reconstruction of visual culture. Since translation is viewed as a sort of “rewriting,” the essay also deals with cross-cultural intersemiotic translation. To the author, it is a newly emergent research area long overlooked by both traditional verbal-centric translation scholars or semioticians.
© 2009 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
Artikel in diesem Heft
- Semiosis, mythic algebra, and the laws of association
- Peter Pan's shadow and the relational matrix of the “I”
- An “iconological turn” in literary and cultural studies and the reconstruction of visual culture
- Reading signs: Semiotics and depth psychology
- The images of film and the categories of signs: Peirce and Deleuze on media
- The sign universe, Summum Bonum, self-control, and the normative sciences in a Peircean perspective or man ought to contribute to the growth in the concrete reasonableness
- Into the realm of zeroness: Peirce's categories and Vipassana meditation
- Fuzzy meanings: Exploring meta-theories of communication in advertising research
- Visual syntax in the iconography of Saint Nicholas
- Advertising to Canada's official language groups: A comparative critical discourse analysis
Artikel in diesem Heft
- Semiosis, mythic algebra, and the laws of association
- Peter Pan's shadow and the relational matrix of the “I”
- An “iconological turn” in literary and cultural studies and the reconstruction of visual culture
- Reading signs: Semiotics and depth psychology
- The images of film and the categories of signs: Peirce and Deleuze on media
- The sign universe, Summum Bonum, self-control, and the normative sciences in a Peircean perspective or man ought to contribute to the growth in the concrete reasonableness
- Into the realm of zeroness: Peirce's categories and Vipassana meditation
- Fuzzy meanings: Exploring meta-theories of communication in advertising research
- Visual syntax in the iconography of Saint Nicholas
- Advertising to Canada's official language groups: A comparative critical discourse analysis
