Abstract
The main objective of this study is to propose, from a theoretical approach, an alternative model of the communication process that includes intentionality, interest, identification, and exchange as part of the internal process of decoding the message experienced by the receiver. The proposal includes the subdivision of the responses offered by the receiver into two possible categories: one simple (short-term), which can mean the programmed response to a specific code; and another complex (long-term), which can mean a change and/or significant transformation in different aspects associated with the recipient. Through a qualitative methodology, with emphasis on documentary review, and inferential and deductive reasoning, the proposed theoretical model has been developed and explained, highlighting the added value that it could offer to the understanding of communication.
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Articles in the same Issue
- Frontmatter
- Les enjeux sémiotiques de la médiation : le cas de la figure du pont Khadjou d’Ispahan
- Studying values about childhood using networked photography on Instagram
- The Garden: blending in the semiotics of songs
- Story versus discourse in film studies: a return to the theory of enunciation
- The rhetorical dimension of images: identity building and management on social networks
- The semiology of colors in scripture translation: Arabic-English
- Alternative model of the communication process: a theoretical proposal
- Semiotics in South Korea: history and research trends
- The role of natural disasters in the semiotic transformations of culture: the case of the volcanic eruptions of Mt. Merapi, Indonesia
- Peirce’s evolving interpretants
- Questionnement sur la dualité: Quelques éléments pour fonder une sémiotique du bouddhisme
- Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation
Articles in the same Issue
- Frontmatter
- Les enjeux sémiotiques de la médiation : le cas de la figure du pont Khadjou d’Ispahan
- Studying values about childhood using networked photography on Instagram
- The Garden: blending in the semiotics of songs
- Story versus discourse in film studies: a return to the theory of enunciation
- The rhetorical dimension of images: identity building and management on social networks
- The semiology of colors in scripture translation: Arabic-English
- Alternative model of the communication process: a theoretical proposal
- Semiotics in South Korea: history and research trends
- The role of natural disasters in the semiotic transformations of culture: the case of the volcanic eruptions of Mt. Merapi, Indonesia
- Peirce’s evolving interpretants
- Questionnement sur la dualité: Quelques éléments pour fonder une sémiotique du bouddhisme
- Multimodality in Hong Kong government posters from the 1950s–1980s: an appraisal analysis and the discursive construction of legitimation