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Asemic typography in kinetic design

  • Michael Betancourt EMAIL logo
Veröffentlicht/Copyright: 10. Oktober 2019

Abstract

Asemic typography offers an opportunity to consider the distinction between typography in its traditional role for graphic design and how the addition of motion changes its engagement and audience comprehension for motion graphics. These differences enable a consideration of the specific problematics created by chronological development on-screen as a formal differentiator between static and kinetic typography.

References

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Published Online: 2019-10-10
Published in Print: 2019-11-26

© 2019 Walter de Gruyter GmbH, Berlin/Boston

Heruntergeladen am 3.11.2025 von https://www.degruyterbrill.com/document/doi/10.1515/sem-2018-0029/html?lang=de
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