Zero sign duality in visual semiotics
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Robert M. Cantor
Abstract
In this paper, the dyadic concept of zero sign in general linguistics is transformed into a triadic concept of zero sign in visual semiotics. A formal duality relation is defined between two types of visual zero sign. It is argued that the common experience of failure to perceive visual zero signs may be due to either inattention of the interpreter or camouflage of the object of the sign. We conclude that dual zero signs act as detectors in visual semiotics.
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©2016 by De Gruyter Mouton
Articles in the same Issue
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Articles in the same Issue
- Frontmatter
- Anthropological-semiotics of rhythm and animating modernity in China: A rhythmanalysis of Princess Iron Fan
- Individuating in the dark: Diagrammatic reasoning and attentional shifts
- The free slave paradox
- Size and shape depictions in the manual modality: A taxonomy of iconic devices in Adamorobe Sign Language
- The thematic structure of homepages: An exploratory systemic-functional account
- Revisiting dynamic space in film from a semiotic perspective
- A semiotic analysis of anti-identity construction in fictional narratives from the viewpoint of modeling systems theory
- Rethinking semiotics: Toward a theory of intentional sign
- Two approaches to defining internal, external, and zero-focalization
- Zero sign duality in visual semiotics
- Conceptual embodiment in visual semiotics
- Reading palm-up signs: Neurosemiotic overview of a common hand gesture
- Does one truly need to belong?: A case for the need to meaningfully exist
- Review articles
- Review of Speaking hatefully: Culture, communication, and political action in Hungary
- Exploring stories
