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Veröffentlicht/Copyright:
12. Juni 2019
Published Online: 2019-06-12
Published in Print: 2019-06-11
© 2018 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Frontmatter
- Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions
- Is the Simple Price Premium that Simple?
- Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying
- Strategic Remanufacturing under Competition
- Transaction Utility of End-User Pirates – An Analysis
Artikel in diesem Heft
- Frontmatter
- Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions
- Is the Simple Price Premium that Simple?
- Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying
- Strategic Remanufacturing under Competition
- Transaction Utility of End-User Pirates – An Analysis
