Abstract
This paper examines English Premier League (EPL) – related memes with the aim of exploring the way Nigerian football fans express intersubjective opinions about Arsenal Football Club (Arsenal FC). 30 EPL matches related memes, gathered between November 2023 and May 2024 from Nigerian WhatsApp users, were purposively sampled for this study. The memes were subjected to qualitative analysis leveraging Kress and van Leeuwen (2006. Reading images: The grammar of visual design, 2nd edn., London: Routledge) multimodality theory and Martin and White (2005. The language of evaluation: Appraisal in English. London: Palgrave Macmil1an) appraisal system. The findings reveal that Nigerian EPL fans positively/negatively evaluate Arsenal FC through multimodal appraisal resources such as: expressions of affect, salience, social distance, attitude, framing, judgement and appreciation of things. The study further shows that verbal and visual resources in the images work together to evoke the intersubjective positioning extended in the data. The study affirms that text producers effectively utilise multimodal elements to interrogate the various expressions of attitude which Nigerian football fans exhibit towards Arsenal FC in the EPL.
Acknowledgements
I acknowledge the Alexander von Humboldt Foundation for graciously sponsoring my postdoctoral research stay in Germany, first at the University of Hamburg and later, at the University of Bonn. I am also thankful to Prof Dr Robert Fuchs, the Chair of Bonn Applied English Linguistics (BAEL) for hosting me both in Hamburg and Bonn. I value his mentoring and support. My research stay in Germany enabled me to commence and complete this study. I am also grateful to the reviewers of my manuscript for their very useful suggestions.
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Artikel in diesem Heft
- Frontmatter
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- Essay
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Artikel in diesem Heft
- Frontmatter
- Research Articles
- The role of gestures in logic
- A multimodal discourse analysis of the music video ‘IBA’
- Discourses of division during the cost-of-living crisis: digital popular culture responds to governmental actions
- Italia: Open to meraviglia at the intersection of art, gender and tourism discourses
- ‘Why do they not want to play with me?’: a multimodal critical discourse analysis of the construction of colourism in cartoon films
- Essay
- Multimodal (inter)action analysis in sociolinguistics: an essay analysing a digital video conversation illustrating emotion and heritage language maintenance
- Research Articles
- ‘Title gone’: a multimodal appraisal of Nigerian internet users’ visual representation of Arsenal football club
- Beyond bonding icons: memes in interactional sequences in digital communities of practice