Abstract
Memes have now become a common medium of communication. There are multiple ways memes are considered in academia. Semiotics offers information on how the media and modes that memes consist of can be interpreted and how the characteristics of semiotic resources apply to memes. Drawing from a pool of memes collected during the Kerala assembly election in 2021, this research argues that certain memes need to be categorised as multimodal ensemble. Different modalities play different roles meaning construction, and they also collaborate with each other for a uniform purpose. By comparing existing memes defined in academia and multiple methodologies to analyse memes, the paper puts forth a framework to analyse memes.
Acknowledgment
Acknowledging Dr Pradeep Thomas JA for the support rendered during the initial stage of this study. We would also like to acknowledge Centre for Academic and Professional support for the support extended.
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© 2023 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Frontmatter
- Research Articles
- Background check: cross-cultural differences in the spatial context of comic scenes
- Multimodal meaning-making in student presentations: the impact of explicit feedback in a German as a foreign language classroom
- (De-)Monstering COVID-19: a diachronic study of COVID-19 virus multimodal metaphors in Philippine editorial cartoons, 2019–2022
- Memes as multimodal ensemble
- Multimodal arguments: language, script, and politics
- Multimodal discourse analysis as a method for revealing narrative strategies in news videos
Artikel in diesem Heft
- Frontmatter
- Research Articles
- Background check: cross-cultural differences in the spatial context of comic scenes
- Multimodal meaning-making in student presentations: the impact of explicit feedback in a German as a foreign language classroom
- (De-)Monstering COVID-19: a diachronic study of COVID-19 virus multimodal metaphors in Philippine editorial cartoons, 2019–2022
- Memes as multimodal ensemble
- Multimodal arguments: language, script, and politics
- Multimodal discourse analysis as a method for revealing narrative strategies in news videos