Abstract
Expanding on classic theories of stancetaking and theorizing digital activism as nexus analysis, I examine how Omani Arab citizens used discourse and images to canalize a failed food boycott campaign on Twitter (X) into a united negative stance against alleged corruption. I highlight the role of multimodality, impoliteness, indirectness, intertextual references, participation framework and Arabic cultural practices in creating a multi-layered, accreted stance with manifold implicit functions (e.g., defining Omani identity, lamenting and signalling dissent). I argue for the need to widen the scope and level of analysis of stance acts to include interplays between texts, emoji, actions and images. I also highlight the role that stance can perform in expressing dissent and managing cultural face in the understudied Arabic context. I, therefore, demonstrate the multidimensionality of stance acts made visible by social media affordances and user creativity.
Funding source: Sultan Qaboos University
Award Identifier / Grant number: SR/ART/ENGL/15/01
Acknowledgements
The study was funded by Sultan Qaboos University in Oman as part of the social media and Omani youth multimodal project (SR/ART/ENGL/15/01). I additionally would like to express my immense gratitude to two anonymous reviewers for their positive feedback and generous comments on an earlier draft, which have enriched the analysis provided in this article.
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Artikel in diesem Heft
- Frontmatter
- Research Articles
- A multimodal analysis of Bob Marley’s “Natty Dread” album
- Stance and food activism on Arabic Twitter (X): a multimodal analysis
- Image schemas in gestural metaphorical scenarios of swearing
- Enabling participation in joint drumming within organizational workshops
- “Propping up” the “I,” or the discursive constitution of subjectivity: a multimodal discourse analysis of informal talk in a kindergarten classroom
- Tattoos as multimodal semiotic assemblages
- The EU and environmental education: a multimodal ecological discourse analysis
- A multimodal translation analysis of online app advertisements: the case of Careem as a Taxi-sharing app in Iraq
- Representing slavery in visual art: a multimodal approach
- Leaving one’s mark: self-authorized commemorative practices in a rural semiotic landscape
Artikel in diesem Heft
- Frontmatter
- Research Articles
- A multimodal analysis of Bob Marley’s “Natty Dread” album
- Stance and food activism on Arabic Twitter (X): a multimodal analysis
- Image schemas in gestural metaphorical scenarios of swearing
- Enabling participation in joint drumming within organizational workshops
- “Propping up” the “I,” or the discursive constitution of subjectivity: a multimodal discourse analysis of informal talk in a kindergarten classroom
- Tattoos as multimodal semiotic assemblages
- The EU and environmental education: a multimodal ecological discourse analysis
- A multimodal translation analysis of online app advertisements: the case of Careem as a Taxi-sharing app in Iraq
- Representing slavery in visual art: a multimodal approach
- Leaving one’s mark: self-authorized commemorative practices in a rural semiotic landscape