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Skin cancer on Instagram: implications for adolescents and young adults

  • Corey H. Basch ORCID logo EMAIL logo und Grace C. Hillyer
Veröffentlicht/Copyright: 7. Februar 2020

Abstract

Given the popularity and reach of Instagram among American adolescents and young adults (AYA), the well-known influence of social media on the behaviors of youth, and the rising rates of melanoma in this age group, this study sought to examine and describe the content of a sample of Instagram posts related to skin cancer. At three different times, a search of Instagram was conducted using #skincancer as the hashtag. Descriptive analyses of Instagram characteristics and content was performed. Overall, content focused on prevention (33.3%), skin cancer treatment (29.3%) and preventive measures such as using sunscreen and protective gear (29.3%). Nearly one-quarter discussed the ABCDEs (Asymmetrical; Borders are irregular; Color is not even; Diameter is large; Evolving) of screening and detection. Instagram postings that covered skin cancer prevention (n = 50, 33.3%) more often discussed the role of sun exposure in the development of skin cancer (28.0% vs. 10.0%, p = 0.005) and use of sunscreen and protective gear (62.0% vs. 13.0%, p < 0.001). The findings of this study indicate that a considerable portion of the Instagram posts included in this study focused on prevention. Thus, indicating that Instagram could be used to promote health, particularly among AYA.

  1. Funding: None declared.

  2. Conflicts of interest: The authors report no conflicts of interest.

References

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Received: 2019-10-20
Accepted: 2019-12-29
Published Online: 2020-02-07

© 2020 Walter de Gruyter GmbH, Berlin/Boston

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Heruntergeladen am 5.11.2025 von https://www.degruyterbrill.com/document/doi/10.1515/ijamh-2019-0218/html
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