Identification with characters and narrative persuasion through fictional feature films
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Juan-José Igartua
Abstract
This article presents three studies examining the importance of identification with characters in research on media entertainment. In Study 1 it was found that identification with characters was associated with spectators' degree of enjoyment of feature films of different genres. Study 2 showed that identification with characters predicts the affective impact of a dramatic film and, also, it was associated with greater cognitive elaboration and a more complex reflexive process during the viewing of the dramatic film. In Study 3 it was observed that identification with characters predicted the incidental impact of a full length fictional film on attitudes and beliefs. These results support the centrality of the construct of identification with characters in narrative persuasion research.
© 2010 Walter de Gruyter GmbH & Co. KG, Berlin/New York
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Artikel in diesem Heft
- Identification with characters and narrative persuasion through fictional feature films
- Production process of unlabeled advertorials in the Slovenian press
- Digital Literacy of Flemish Youth: How do they handle online content risks?
- Old ties from a new(s) perspective: Diversity in the Dutch press coverage of the 2006 general election campaign
- When the wind changes direction: The impact of content shift on the cultivation effect
- European TV Environments and citizens' social trust: Evidence from Multilevel Analyses
- Book Reviews
