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Production process of unlabeled advertorials in the Slovenian press
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Melita Poler Kovačič
Published/Copyright:
November 4, 2010
Abstract
The objective of this paper is to present the research on how unlabeled advertorials are produced and interpreted by their key producers. The study uses ethnographic methods and reveals that advertorials are produced by news producers or agency practitioners and advertisers either independently or collectively. The production was based on paying for various expenses or services and making threats. Reasons for production were different within particular groups of producers. Responsibility belongs to all actors analyzed, but also to other media and social actors who establish and maintain circumstances that enable this illegal and unethical practice.
Published Online: 2010-11-04
Published in Print: 2010-November
© 2010 Walter de Gruyter GmbH & Co. KG, Berlin/New York
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Articles in the same Issue
- Identification with characters and narrative persuasion through fictional feature films
- Production process of unlabeled advertorials in the Slovenian press
- Digital Literacy of Flemish Youth: How do they handle online content risks?
- Old ties from a new(s) perspective: Diversity in the Dutch press coverage of the 2006 general election campaign
- When the wind changes direction: The impact of content shift on the cultivation effect
- European TV Environments and citizens' social trust: Evidence from Multilevel Analyses
- Book Reviews
