Home Corrigendum to: Line Brandt. 2016. The rhetorics of fictive interaction in advertising: The case for imagined direct speech in argumentation
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Corrigendum to: Line Brandt. 2016. The rhetorics of fictive interaction in advertising: The case for imagined direct speech in argumentation

This erratum corrects the original online version which can be found here: https://doi.org/10.1515/cogsem-2016-0006
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Published/Copyright: February 14, 2018
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Corrigendum to: Line Brandt. 2016. The rhetorics of fictive interaction in advertising: The case for imagined direct speech in argumentation. Cognitive Semiotics. Volume 9, Issue 2, pages 149–182. (DOI https://doi.org/10.1515/cogsem-2016-0006)

This article is an autonomous and extended version of the chapter “‘Say hello to this ad’ – The persuasive rhetoric of fictive interaction in marketing”, whose co-author was Esther Pascual, and which was published in Esther Pascual and Sergeiy Sandler (eds.), The Conversation Frame. Forms and functions of fictive interaction. John Benjamins, 2016, pp. 303–322, DOI: 10.1075/hcp.55.15bra. Work on that original book chapter was fully funded by a Vidi grant from the Netherlands Organization for Scientific Research (276.70.019), awarded to Esther Pascual. Examples followed by * have either been used by Esther Pascual in previous publications or stem from her fictive interaction database.

Published Online: 2018-2-14

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