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Vertical Integration Smooths Innovation Diffusion

  • Luigi Filippini und Cecilia Vergari EMAIL logo
Veröffentlicht/Copyright: 25. Juli 2017

Abstract

Does vertical integration of an input innovator with a downstream firm entail innovation foreclosure? We study the licensing incentives of an independent input producer owning a patented product innovation which allows the downstream firms to improve the quality of their final goods. We consider two-part tariff contracts for both outside and incumbent innovators. We find that the incumbent innovator has always the incentive to license its innovation to the rival firm so that under vertical integration complete technology diffusion takes place. In contrast, the external patent holder may prefer exclusive licensing depending on the innovation size as well as on the set of allowed contracts. As a result vertical integration does not entail innovation foreclosure, rather it facilitates innovation diffusion with respect to vertical separation. As for the profitability, the vertical integration with either downstream firm is always privately profitable and it is welfare improving for large innovations: this implies that not all profitable mergers should be rejected.

JEL Classification: L15; L13; L24

Appendix

A Exclusive Licensing Subgame

Suppose that the innovator offers only one license, so that only one D firm adopts the new input. Firm 1 does not get the new input and produces a final good of quality s1=s at price p1; firm 2 adopts the new input and produces a final good of quality s2=ψs>s, at price p2 with s2s1=sψ1. Assuming that both firms stay active in the market, the demands for the goods are defined in eqs. (5) and (6). D firms’ profits are:

π1=p1q1,π2=p2r2q2F2.

In order to find the Cournot equilibrium, we assume that the demands for both goods are positive (formally, this means that 0>θ_=p1s>θˆ=p2p1sψ1>1), we derive the corresponding candidate equilibrium and we finally check whether this is the effective equilibrium.[32]Cournot competition leads to the following third stage quantity and price equilibrium:

q10,r2;s,sψ=sψ+r2s4ψ1,q2r2,0;sψ,s=2sψs2r2s4ψ1,p10,r2;s,sψ=sψ+r24ψ1,p2r2,0;sψ,s=2ψ1sψ+r24ψ1,

with q2r2,0;sψ,s>0s2ψ12>r2. Firm1 profit is then:

(8)π10,r2;s,sψ=sψ+r224ψ12s

As for firm 2:

π2r2,0;sψ,s=ψs2sψ+2r224ψ12s.

The U firm chooses the two-part tariff contract for firm 2 r2,F2 such that:

maxr2,F2ΠUs.t.r2s2ψ120F2π2r2,0;sψ,sπ20,r2;s,sψ

with ΠU=2sψs2r2s4ψ1r2+F2f and

(9)π20,r2;s,sψ=sψ+r224ψ12s,

if we reasonably assume that r1=r2 (D firms are symmetric so that the equilibrium royalty set by the U innovator would be equal for either D firm). The first constraint comes from the non-negativity of q2 and the second constraint (binding at equilibrium) ensures that firm 2 has the incentive to get the license rather than the outside option, that is not buying the innovation given that the rival firm 1 would get it.[33] The maximization problem thus becomes

maxr22sψs2r2s4ψ1r2+ψs2sψ+2r224ψ12ssψ+r224ψ12s

This objective is concave in r2 and the maximum is r2=s2. Under non-negative royalties, the solution is a contract such that (superscript EL stands for exclusive licensing):

r2EL=0,F2EL=ψ1sψ4ψ1.

Equilibrium quantities and prices are:

q1EL=4ψ11ψ,q2EL=2ψ14ψ1,QEL=2ψ4ψ1>1p1EL=ψs4ψ1,p2EL=2ψ1ψs4ψ1,θˆEL=2ψ4ψ1

Equilibrium profits are:

(10)π1ELs,sψ=π2ELsψ,s=ψ2s4ψ12ΠUEL=ψ1sψ4ψ1f.

Producer surplus, consumer surplus and social welfare are:

PSEL=4ψ23ψ+1sψ4ψ12f,CSEL=ψ+4ψ21sψ24ψ12,SWEL=12ψ25ψ+1sψ24ψ12f.

ΠUEL defined in eq. (10) is the U patent holder equilibrium profit under exclusive licensing, when selling via a two-part tariff, which reduces to a fixed fee, the new input to only one D firm. We check whether at equilibrium, the conditions for both firms to stay in the market are satisfied, and we find that they are:

p2>p1+sψ1ψ12ψ1s14ψ>0,ψ,p2>p1ψψ1sψ4ψ1>0,ψ.

Consider now the case of negative royalties, the optimal contract under exclusive licensing is then such that:

(11)r2Neg=s2,F2Neg=4ψ2+1s44ψ1.

Equilibrium quantities, prices, firms’ profits, the external patentee’s equilibrium profit, producer surplus, consumer surplus and social welfare are (superscript ELneg stands for exclusive licensing and negative royalties):

q1ELneg0,r2;s,sψ=2ψ124ψ1,q2ELneg=2ψ4ψ1,QELneg=6ψ124ψ1<1p1ELneg=2ψ1s24ψ1<p2ELneg=s2ψ1224ψ1π2ELnegsψ,s=2ψ12s44ψ12=π1ELnegs,sψ
(12)ΠUELneg=2ψ12s44ψ1f,
PSELneg=2ψ12s44ψ1+22ψ12s44ψ12f=2ψ124ψ+1s44ψ12f,CSELneg=20ψ212ψ+16ψ3+1s84ψ12,SWELneg=48ψ34ψ212ψ+3s84ψ12f.
θˆELneg=2ψ14ψ1

Note that under both cases of non-negative and negative royalties, the D firms are worse off with respect to the status quo.[34] However, if either firm thinks that the rival is not making an offer, then this firm will have the incentive to make a slightly positive offer and get the innovation and this reasoning holds up to the outside option. Note also that, as one could expect ΠUELΠUELneg=s44ψ1>0, the patent holder prefers not being constrained to non-negative royalties. Also, from the industry point of view, ΠELΠELneg=s44ψ1>0, given that under negative royalties production is subsidized. However, computing the joint profits of the patent holder and the licensee under vertical separation we find that ΠUEL+π2ELsψ,s=ΠUELneg+π2ELnegsψ,s, that is the two separated subjects, jointly, are indifferent between negative and non-negative royalties. As for consumers and social welfare we find that:

CSELCSELneg=ψ+4ψ21sψ24ψ1220ψ212ψ+16ψ3+1s84ψ12=18s>0,SWELSWELneg=12ψ25ψ+1sψ24ψ1248ψ34ψ212ψ+3s84ψ12=4ψ3s84ψ1>0.

Finally, we verify that, also at this equilibrium, the conditions for both firms to stay in the market are satisfied:

p2>p1+sψ12sψψ14ψ1>0,ψ,p2>p1ψ12s2ψ1ψ14ψ1>0,ψ.

B Complete Technology Diffusion Subgame

Suppose the U firm decides to offer two licenses, m=2. In this case, the patent holder will also set a minimum bid b, otherwise no firm would make a positive offer because each firm is guaranteed to have a license irrespective of its bid.\ When the policy m=2, r and b is offered, in equilibrium each firm will offer this minimum bid, b.[35] The U firm maximization problem is:

(13)maxF1,r1,F2,r2r1q1r1,r2;sψ,sψ+r2q2r1,r2;sψ,sψ+F1+F2f
s.t.π1r1,r2;sψ,sψF1π10,r2;s,sψπ2r2,r1;sψ,sψF2π20,r1;s,sψF10,F20

where π10,r2;s,sψ is defined in eq. (8) for firm 2. Here the outside option for each firm is not buying the new input given that the rival firm does. The optimal fixed fee corresponding to b is πiri,rj;sψ,sψπi0,rj;s,sψ. πiri,rj;sψ,sψ and qiri,rj;sψ,sψ denote the third stage equilibrium D firm i profit and quantity when both firms produce the high-quality good, namely:

(14)πiri,rj;sψ,sψ=sψ2ri+rj29ψs,
(15)qiri,rj;sψ,sψ=13sψsψ2ri+rj.
piri,rj;sψ,sψ=sψ113sψsψ2ri+rj13sψsψ2rj+ri

As the two constraints are binding at equilibrium, we have

F1r1,r2=π1r1,r2;sψ,sψπ10,r2;s,sψ,F2r1,r2=π2r2,r1;sψ,sψπ20,r1;s,sψ,

with πi0,rj;s,sψ=sψ+rj24ψ12s. The maximization problem, thus becomes:

maxr1,r2r1q1r1,r2;sψ,sψ+r2q2r2,r1;sψ,sψ+F1r1,r2+F2r1,r2f.

Solving this problem we find that under non-negative royalties, the optimal contract is:

r1=r2=rT=sψ26sψ2+16sψ364ψ214ψ+4,FTrT,rT=248ψ217ψ272ψ3+256ψ4+1sψ432ψ27ψ+22ifψψT,r1=r2=0,FT0,0=ψ116ψ1sψ94ψ12ifψ>ψT.

where rT0ψψT=1.5856. This means that when the innovation is small the inventor’s incentive is to set a per-unit price as low as possible, that is the optimal contract is a fixed fee. In other words, given the positive outside option of producing the low-quality good at zero marginal cost, for small innovations the inventor cannot set a positive per unit royalty. In contrast for large innovations we have a positive per-unit royalty.

If we allow for negative royalties, the optimal contract is the first line of eq. (7) for any innovation size. Note that for a small innovation size (ψ>ψT), the U monopolist is willing to subsidize the D production, however in this case the explanation is not the incentive to make the D affiliates more aggressive but the presence of the outside option: each D firm can always produce the low-quality good at zero marginal cost and make positive profit. To induce them to buy the small innovation the inventor cannot set a positive per unit royalty.

Equilibrium magnitudes are for ψψT, and for any innovation size under negative royalties:

qTsψ=4ψ+16ψ2+1232ψ27ψ+2,QT=16ψ2+4ψ+132ψ27ψ+2pT=16ψ211ψ+1ψs32ψ27ψ+2πTsψ=4ψ+16ψ2+12sψ432ψ27ψ+22

with QT>1 as 16ψ2+4ψ+132ψ27ψ+2=11ψ16ψ21>0, which also implies pT<sψ;

(16)ΠUTsψ=16ψ216ψ+1sψ232ψ27ψ+2f,
PST=16ψ211ψ+14ψ+16ψ2+1sψ32ψ27ψ+22f,CST=4ψ+16ψ2+12sψ232ψ27ψ+22,SWT=3216ψ26ψ+14ψ+16ψ2+1sψ32ψ27ψ+22f.

Whereas for ψ>ψT, in case of non-negative royalties, equilibrium magnitudes are:

qdTsψ=13,QdT=23,pdTsψ=sψ3,πdTsψ=sψ9.

Notice that at equilibrium it always holds that pdTsψ=sψ3<sψ.

(17)ΠUdTsψ=2FT0,0f=2ψ116ψ1sψ94ψ12f,
PSdT=29ψsf,CSdT=29ψs,SWdT=49ψsf.

C Proof of Proposition 1

Given the equilibrium analysis of Appendix Sections 1 and 2, direct comparisons of eqs. (12), (10), (16) and (17) show that:

ΠUELΠUT=forψψT,ψ1sψ4ψ116ψ216ψ+1sψ232ψ27ψ+2=sψ2ψ22ψ3232ψ27ψ+24ψ1>0ψ>1.8ψforψ>ψT,ψ1sψ4ψ12ψ116ψ1sψ94ψ12=4ψ7ψ1sψ94ψ12>0,ΠUELnegΠUT=2ψ12s44ψ116ψ216ψ+1sψ232ψ27ψ+2=28ψ213ψ+4ψ3+2s432ψ27ψ+24ψ1>0.

D Proof of Corollary 3

Straightforward comparisons with respect to the status quo show that the consumer surplus is higher: CSTCS>0, CSdTCS>0, CSELCS>0, CSELnegCS>0; as for social welfare, as long as f is not too large SWTSW>0, SWdTSW>0, SWELSW>0, SWELnegSW>0; as for the licensees, they are worse off, πiELsψ,sπi>0, πiELnegsψ,sπi>0, πTsψFTrT,rTπi>0, and πdTsψFT0,0πi>0.

E Proof of Corollary 4

As already pointed out, SWEL<SWELneg, this comparison is relevant for ψ>ψ. Also:

forψψT,SWELnegSWT=971ψ2- 144ψ- 3644ψ3+ 7932ψ4- 9680ψ5+ 5120ψ6+ 12832ψ2- 7ψ+ 224ψ- 12s>0CSELnegCST=s80ψ+593ψ23068ψ3+101mu004ψ4181mu416ψ5+131mu312ψ6+484ψ127ψ+32ψ2+22>0PSELnegPST=s32ψ189ψ2+288ψ3+1036ψ44368ψ5+4096ψ6444ψ127ψ+32ψ2+22<0,forψ>ψT,SWELnegSWdT=140ψ220ψ2+80ψ327724ψ12s>0CSELnegCSdT=s124ψ308ψ2+112ψ39724ψ12>0PSELnegPSdT=s2ψ+126ψ+8ψ2+9364ψ12<0.

F Vertical Integration Subgame

Consider the quantity competition between the VI firm and firm 1 producing the high-quality final good. The VI firm has zero variable production costs as the new input is transferred at the marginal cost c2=0, whereas firm 1 incurs marginal cost r1. The third stage equilibrium quantities and profits are:

qVI0,r1;sψ,sψ=13sψsψ+r1q1r1,0;sψ,sψ=13sψsψ2r10r1sψ2pVI=sψ1qVI0,r1;sψ,sψq1r1,0;sψ,sψ=13sψ+r1πVI0,r1;sψ,sψ=sψ+r129sψfπ1r1,0;sψ,sψ=sψ2r129ψs

where qVI0,r1;sψ,sψ and q1r1,0;sψ,sψ are obtained from expression (15) substituting properly ri and rj; πVI0,r1;sψ,sψ and π1r1,0;sψ,sψ are obtained from expression (14) substituting properly ri and rj. The VI firm offers firm 1 the two-part tariff contract r1,F1 such that:[36]

maxr1,F1πVI0,r1;sψ,sψ+r1q1r1,0;sψ,sψ+F1s.t.π1r1,0;sψ,sψF1π10,0;s,sψr1sψ2,

where π10,0;s,sψ=ψ2s4ψ12, obtained from eq. (8) is firm 1 outside option. As the first constraint is binding at equilibrium, we have:

maxr1πVI0,r1;sψ,sψ+r1q1r1,0;sψ,sψ+π1r1,0;sψ,sψπ10,0;s,sψ

The optimal contract is then:

r1=sψ2,F1=ψ2s4ψ12.

If we let the VI firm to set negative fees, the vertical merger implements the monopoly outcome by inducing the nonintegrated firm to produce a nil quantity (foreclosure) and compensating it for the outside option. Equilibrium magnitudes are:

qVI0,r1;sψ,sψ=12=qm,q1r1,0;sψ,sψ=0,pVI=12ψs=pm,πVI0,r1;sψ,sψ=14ψs,π1r1,0;sψ,sψF1=ψ2s4ψ12,ΠVI=πVI0,r1;sψ,sψf+r1q1r1,0;sψ,sψ+F1=14ψsψ2s4ψ12f.

However negative fees would be clearly held to be illegal by antitrust authorities. It is clear from the analysis above that the VI firm wants to restrict as much as possible the quantity produced by the non-affiliate firm so as to (at least) partially internalize the vertical externality.

If the VI firm is constrained to nonnegative fees, it will optimally let the nonaffiliate firm to produce a positive quantity as low as possible (up to its outside option) q1r1:π1r1=ψ2s4ψ12. Given the Cournot equilibrium quantities, we have

13sψ+r1r113sψsψ2r1=ψ2s4ψ12r1=ψs4ψ13sψψ24ψ1.

The optimal contract is then:

(18)rVI=sψ4ψ13ψψ24ψ1>0,FVI=0;

with rVI<sψ2 for any ψ and ψrVI>0.[37] Equilibrium quantities and price are:

qVI0,rVI;sψ,sψ=4ψ2ψψψ24ψ1ψ,q1rVI,0;sψ,sψ=ψ4ψ1,QVI=qVI0,rVI;sψ,sψ+q1rVI,0;sψ,sψ=4ψ2ψ+ψ3224ψ1ψ,pVI=ψ4ψψ1s24ψ1.

with QVI>1 as 4ψ2ψ+ψ3224ψ1ψ=ψ4ψψ1>0. Equilibrium profits, CS, PS and SW are:

(19)πVI0,rVI;sψ,sψ=4ψ2ψψψ2s44ψ12ψ,π1rVI,0;sψ,sψFVI=sψ24ψ12,ΠVI=πVI0,rVI;sψ,sψf+rVIq1rVI,0;sψ,sψ+FVI=16ψ213ψ+1sψ44ψ12,
CSVI=4ψ+ψ12sψ84ψ12,PSVI=sψ24ψ12+16ψ213ψ+1sψ44ψ12,SWVI=4ψ+ψ12sψ84ψ12+sψ24ψ12+16ψ213ψ+1sψ44ψ12.

Note that the optimal contract is the same if we allow for negative royalties, as the VI firm has always incentive to set a positive royalty.

G Proof of Proposition 5

The proof comes from the VI firm maximization problem, given that it could always decide not to sell the license and get profit equal to πVI0,0;sψ,s=2ψ12sψ4ψ12>ΠVI defined in expression (19).

H Proof of Proposition 6

As far as the private profitability is concerned, we wonder whether the patent holder prefers to stay out of the market or to vertically integrate with either firm given the outcome of the possible subgames previously analyzed. We find that vertical integration is always privately profitable. Namely, comparing the profit under VI (ΠVI) with the joint profit under VS (the profit of the external patent holder plus the profit of either potential licensee), we obtain under non-negative royalties:

forψ>ψ,ΠVIΠUEL+πiELs,sψ=3ψ1sψ44ψ12>0,forψψT,ψ,ΠVIΠUT+πTsψFTrT,rT=54sψ2256ψ457ψ2112ψ37ψ+132ψ27ψ+224ψ12>0,forψ>ψT,ΠVIΠUdT+πTsψFTrT,rT=ψ116ψ1sψ364ψ12>0,

and under negative royalties:

ΠVIΠUELneg+πiri,0;sψ,s=3ψ1sψ44ψ12>0.

As for the social profitability, we find that vertical integration is socially profitable for large innovations, whereas it is welfare detrimental for small innovations. Namely, we make the following comparisons, under non-negative royalties:

forψ>ψ,SWVISWEL=8ψ525ψ22ψ32ψs84ψ12>0CSVICSEL=sψ4ψ124ψ+ψ128ψ+4ψ212>0PSVIPSEL=3ψ1sψ44ψ12>0forψψT,ψ,SWVISWT=sψψ45ψ180ψ2+256ψ32ψ+7ψ3232ψ52432ψ27ψ+15ψ60ψ32+282ψ+122ψ1232ψ27ψ+22>0CSVICST=sψ4ψ+ψ1284ψ124ψ+16ψ2+12232ψ27ψ+22>0PSVIPST=1977ψ2253ψ4048ψ3+1024ψ4+4sψ2432ψ27ψ+224ψ12>0forψ>ψT,SWVISWdT=ψs4ψ+ψ1284ψ12+ψ4ψ12+16ψ213ψ+144ψ1249>0CSVICSdT=4ψ+ψ1284ψ1229ψs>0PSVICPSdT=ψ116ψ1sψ364ψ12>0

And, under negative royalties:

SWVISWELneg=s15ψ21ψ22ψ32+8ψ52384ψ12>0ψ>5.85ψ>ψ,CSVICSELneg=s4ψ+ψ12ψ20ψ212ψ+16ψ3+184ψ12>0,PSVIPSELneg=sψ+3ψ2144ψ12>0.

Acknowledgements

This paper is a revised and updated version of “Product innovation in a vertically differentiated model”, working paper DSE no 833, University of Bologna. We thank two anonymous referees for constructive criticisms. We have also benefitted from useful comments from Emanuele Bacchiega, Paul Belleflamme, Olivier Bonroy, Vincenzo Denicolò, Jean J. Gabszewicz, Marco Mariotti, Chrysovalantou Milliou, Emmanuel Petrakis, Salvatore Piccolo, Cinzia Rovesti, Debapriya Sen and Emanuele Tarantino. We also thank seminar audience at ASSET (Bilbao), at GAEL conference (University of Grenoble), at IIOC (Boston) and at the University of Bologna. Any remaining errors are ours.

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The online version of this article offers supplementary material (https://doi.org/10.1515/bejeap-2016-0126).


Published Online: 2017-7-25

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