Abstract
Does vertical integration of an input innovator with a downstream firm entail innovation foreclosure? We study the licensing incentives of an independent input producer owning a patented product innovation which allows the downstream firms to improve the quality of their final goods. We consider two-part tariff contracts for both outside and incumbent innovators. We find that the incumbent innovator has always the incentive to license its innovation to the rival firm so that under vertical integration complete technology diffusion takes place. In contrast, the external patent holder may prefer exclusive licensing depending on the innovation size as well as on the set of allowed contracts. As a result vertical integration does not entail innovation foreclosure, rather it facilitates innovation diffusion with respect to vertical separation. As for the profitability, the vertical integration with either downstream firm is always privately profitable and it is welfare improving for large innovations: this implies that not all profitable mergers should be rejected.
Appendix
A Exclusive Licensing Subgame
Suppose that the innovator offers only one license, so that only one D firm adopts the new input. Firm 1 does not get the new input and produces a final good of quality
In order to find the Cournot equilibrium, we assume that the demands for both goods are positive (formally, this means that
with
As for firm 2:
The U firm chooses the two-part tariff contract for firm 2
with
if we reasonably assume that
This objective is concave in
Equilibrium quantities and prices are:
Equilibrium profits are:
Producer surplus, consumer surplus and social welfare are:
Consider now the case of negative royalties, the optimal contract under exclusive licensing is then such that:
Equilibrium quantities, prices, firms’ profits, the external patentee’s equilibrium profit, producer surplus, consumer surplus and social welfare are (superscript
Note that under both cases of non-negative and negative royalties, the D firms are worse off with respect to the status quo.[34] However, if either firm thinks that the rival is not making an offer, then this firm will have the incentive to make a slightly positive offer and get the innovation and this reasoning holds up to the outside option. Note also that, as one could expect
Finally, we verify that, also at this equilibrium, the conditions for both firms to stay in the market are satisfied:
B Complete Technology Diffusion Subgame
Suppose the U firm decides to offer two licenses,
where
As the two constraints are binding at equilibrium, we have
with
Solving this problem we find that under non-negative royalties, the optimal contract is:
where
If we allow for negative royalties, the optimal contract is the first line of eq. (7) for any innovation size. Note that for a small innovation size (
Equilibrium magnitudes are for
with
Whereas for
Notice that at equilibrium it always holds that
C Proof of Proposition 1
Given the equilibrium analysis of Appendix Sections 1 and 2, direct comparisons of eqs. (12), (10), (16) and (17) show that:
D Proof of Corollary 3
Straightforward comparisons with respect to the status quo show that the consumer surplus is higher:
E Proof of Corollary 4
As already pointed out,
F Vertical Integration Subgame
Consider the quantity competition between the VI firm and firm 1 producing the high-quality final good. The VI firm has zero variable production costs as the new input is transferred at the marginal cost
where
where
The optimal contract is then:
If we let the VI firm to set negative fees, the vertical merger implements the monopoly outcome by inducing the nonintegrated firm to produce a nil quantity (foreclosure) and compensating it for the outside option. Equilibrium magnitudes are:
However negative fees would be clearly held to be illegal by antitrust authorities. It is clear from the analysis above that the VI firm wants to restrict as much as possible the quantity produced by the non-affiliate firm so as to (at least) partially internalize the vertical externality.
If the VI firm is constrained to nonnegative fees, it will optimally let the nonaffiliate firm to produce a positive quantity as low as possible (up to its outside option)
The optimal contract is then:
with
with
Note that the optimal contract is the same if we allow for negative royalties, as the VI firm has always incentive to set a positive royalty.
G Proof of Proposition 5
The proof comes from the VI firm maximization problem, given that it could always decide not to sell the license and get profit equal to
H Proof of Proposition 6
As far as the private profitability is concerned, we wonder whether the patent holder prefers to stay out of the market or to vertically integrate with either firm given the outcome of the possible subgames previously analyzed. We find that vertical integration is always privately profitable. Namely, comparing the profit under VI (
and under negative royalties:
As for the social profitability, we find that vertical integration is socially profitable for large innovations, whereas it is welfare detrimental for small innovations. Namely, we make the following comparisons, under non-negative royalties:
And, under negative royalties:
Acknowledgements
This paper is a revised and updated version of “Product innovation in a vertically differentiated model”, working paper DSE no 833, University of Bologna. We thank two anonymous referees for constructive criticisms. We have also benefitted from useful comments from Emanuele Bacchiega, Paul Belleflamme, Olivier Bonroy, Vincenzo Denicolò, Jean J. Gabszewicz, Marco Mariotti, Chrysovalantou Milliou, Emmanuel Petrakis, Salvatore Piccolo, Cinzia Rovesti, Debapriya Sen and Emanuele Tarantino. We also thank seminar audience at ASSET (Bilbao), at GAEL conference (University of Grenoble), at IIOC (Boston) and at the University of Bologna. Any remaining errors are ours.
References
Arya, A., and B. Mittendorf. 2006. “Enhancing Vertical Efficiency Through Horizontal Licensing.” Journal of Regulatory Economics 29: 333–42.10.1007/s11149-006-7403-7Suche in Google Scholar
Arya, A., and B. Mittendorf. 2007. “Interacting Supply Chain Distortions: The Pricing of Internal Transfers and External Procurement.” The Accounting Review 82 (3): 551–80.10.2308/accr.2007.82.3.551Suche in Google Scholar
Arya, A., B. Mittendorf, and D. Sappington. 2008. “Outsourcing, Vertical Integration, and Price vs Quantity Competition.” International Journal of Industrial Organization 26: 1–16.10.1016/j.ijindorg.2006.10.006Suche in Google Scholar
Bonanno, G. 1986. “Vertical Differentiation with Cournot Competition.” Economic Notes 15 (2): 68–91.Suche in Google Scholar
Chambolle, C., C. Christin, and G. Meunier. 2015. “Optimal Production Channel for Private Labels: Too Much or Too Little Innovation?” Journal of Economics & Management Strategy 24: 348–68.10.1111/jems.12098Suche in Google Scholar
Erutku, C., and Y. Richelle. 2007. “Optimal Licensing Contracts and the Value of a Patent.” Journal of Economics & Management Strategy 16: 407–36.10.1111/j.1530-9134.2007.00144.xSuche in Google Scholar
European Commission. 2008. “Guidelines on the Assessment of Non-Horizontal Mergers Under the Council Regulation on the Control of Concentrations Between Undertakings.” Official Journal of the European Union 18.10.2008.Suche in Google Scholar
Fershtman, C., and K. Judd. 1987. “Equilibrium Incentives in Oligopoly.” The American Economic Review 77: 927–40.Suche in Google Scholar
Gabszewicz, J. J., and J. Thisse. 1979. “Price Competition, Quality and Income Disparities.” Journal of Economic Theory 20: 340–59.10.1016/0022-0531(79)90041-3Suche in Google Scholar
Gawer, A., and R. Henderson. 2007. “Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel.” Journal of Economics & Management Strategy 16: 1–34.10.3386/w11852Suche in Google Scholar
Gonzàles, A., and L. Ayala. Does Input Purchase Cooperation Foster Downstream Collusion? SDT 358, Universidad de Chile 2012.Suche in Google Scholar
Inderst, R. Implications of Buyer Power and Private Labels on “Vertical Competition” and Innovation Research and Consulting Services, 2013.Suche in Google Scholar
Inderst, R., and G. Shaffer. 2009. “Market Power, Price Discrimination, and Allocative Efficiency in Intermediate-Goods Markets.” Rand Journal of Economics 40: 658–72.10.1111/j.1756-2171.2009.00083.xSuche in Google Scholar
Ishibashi, I., and N. Matsushima. 2009. “The Existence of Low-End Firms May Help High-End Firms.” Marketing Science 28: 136–47.10.1287/mksc.1080.0388Suche in Google Scholar
Jing, R., and R.A. Winter. 2014. “Exclusionary Contracts.” Journal of Law, Economics, and Organization 30: 833–67.10.1093/jleo/ewt015Suche in Google Scholar
Kamien, M.I., and Y. Tauman. 1986. “Fees Versus Royalties and the Private Value of a Patent.” Quarterly Journal of Economics 101: 471–92.10.2307/1885693Suche in Google Scholar
Kamien, M.I., S.S. Oren, and Y. Tauman. 1992. “Optimal Licensing of Cost-Reducing Innovation.” Journal of Mathematical Economics 21: 483–508.10.1016/0304-4068(92)90036-7Suche in Google Scholar
Kamien, M., Y. Tauman, and I. Zang. 1988. “Optimal License Fees for a New Product.” Mathematical Social Sciences 16: 77–106.10.1016/0165-4896(88)90006-6Suche in Google Scholar
Katz, M., and C. Shapiro. 1986. “How to License Intangible Property.” Quarterly Journal of Economics 101: 567–89.10.2307/1885697Suche in Google Scholar
Laussel, D. 2008. “Buying Back Subcontractors: The Strategic Limits of Backward Integration.” Journal of Economics & Management Strategy 17 (4): 895–911.10.1111/j.1530-9134.2008.00199.xSuche in Google Scholar
Lemarié, S. Vertical Integration and the Licensing of Innovation with a Fixed Fee or a Royalty, Working paper GAEL 2005–17, 2005.Suche in Google Scholar
Li, C., and J. Wang. 2010. “Licensing a Vertical Product Innovation.” Economic Record 86: 517–27.10.1111/j.1475-4932.2010.00630.xSuche in Google Scholar
Liao, C., and D. Sen. 2005. “Subsidy in Licensing: Optimality and Welfare Implications.” The Manchester School 73: 281–99.10.1111/j.1467-9957.2005.00447.xSuche in Google Scholar
Marvel, H. P. 1982. “Exclusive Dealing.” Journal of Law and Economics 25: 1–25.10.1086/467004Suche in Google Scholar
Milliou, C., and Pavlou A. 2013. “Upstream Mergers, Downstream Competition, and R & D Investments.” Journal of Economics & D Investments.Management Strategy 22: 787–809.10.1111/jems.12034Suche in Google Scholar
Milliou, C., and E. Petrakis. 2007. “Upstream Horizontal Mergers, Vertical Contracts, and Bargaining.” International Journal of Industrial Organization 25: 963–87.10.1016/j.ijindorg.2006.11.007Suche in Google Scholar
Milliou, C., and E. Petrakis. “Vertical Integration, Knowledge Disclosure and Decreasing Rival’s Cost, Departamento de Economia, Universidad Carlos III de Madrid, Economics Series, Working Paper 12–13, 2012.Suche in Google Scholar
Motta, M. 1993. ““Endogenous Quality Choice: Price vs Quantity Competition.” The Journal of Industrial Economics 41 (2): 113–31.10.2307/2950431Suche in Google Scholar
Mussa, S., and S. Rosen. 1978. “Monopoly and Product Quality.” 18: 301–17. Journal of Economic Theory.10.1016/0022-0531(78)90085-6Suche in Google Scholar
Reisinger, M., and E. Tarantino. Vertical Integration with Complementary Inputs, TILEC Discussion Paper No. 2011-004, 2013.10.2139/ssrn.1743483Suche in Google Scholar
Rey, P., and J. Tirole. 2007. Armstrong, M., and R. Porter (Eds.), “A Primer on Foreclosure.InHandbook of Industrial Organization. 2145–220. Amsterdam: Elsevier.10.1016/S1573-448X(06)03033-0Suche in Google Scholar
Rey, P., and T. Vergé. 2008. “Economics of Vertical Restraints.InHandbook of Antitrust Economics chapter 9,. 353–90. The MIT Press.Suche in Google Scholar
Rostoker, M.D. 1984. “A Survey of Corporate Licensing.” IDEA: The Journal of Law and Technology 24: 59–92.Suche in Google Scholar
Sandonís, J., and R. Faulí-Oller. 2006. “On the Competitive Effects of Vertical Integration by a Research Laboratory.” International Journal of Industrial Organization 24: 715–31.10.1016/j.ijindorg.2005.08.014Suche in Google Scholar
Schmidt, K. 2014. “Complementary Patents and Market Structure.” Journal of Economics & Management Strategy 23: 68–88.10.1111/jems.12041Suche in Google Scholar
Sen, D., and Y. Tauman. 2007. “General Licensing Schemes for a Cost-Reducing Innovation.” Games and Economic Behavior 59: 163–86.10.1016/j.geb.2006.07.005Suche in Google Scholar
Shi, G., and J. Chavas. 2011. “The Effects of Vertical Organization on the Pricing of Differentiated Products.” Journal of Agricultural and Resource Economics 36: 448–64.Suche in Google Scholar
Singh, N., and X. Vives. 1984. “Price and Quantity Competition in a Differentiated Duopoly.” RAND Journal of Economics 15: 546–54.10.2307/2555525Suche in Google Scholar
Stamatopoulos, G., and Y. Tauman. 2008. “Licensing of a Quality-Improving Innovation.” Mathematical Social Sciences 56: 410–38.10.1016/j.mathsocsci.2008.06.006Suche in Google Scholar
Wang, X. H. 1998. “Fee Versus Royalty Licensing in a Cournot Duopoly Model.” Economics Letters 60: 55–62.10.1016/S0165-1765(98)00092-5Suche in Google Scholar
Wang, X. H. 2002. “Fee Versus Royalty Licensing in a Differentiated Cournot Duopoly.” Journal of Economics and Business 54: 253–66.10.1016/S0148-6195(01)00065-0Suche in Google Scholar
Wauthy, X. 1996. “Quality Choice in Models of Vertical Differentiation.” Journal of Industrial Economics 44: 345–53.10.2307/2950501Suche in Google Scholar
Supplemental Material
The online version of this article offers supplementary material (https://doi.org/10.1515/bejeap-2016-0126).
© 2017 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Research Articles
- Increasing Block Tariffs in the Water Sector – An Interpretation in Terms of Social Preferences
- “Leaving No Child Behind:” Preferences for Social Inclusion and Altruism
- Does Job Satisfaction Increase Sales and Customer Satisfaction? Evidence from Retail Banking in South Korea
- A Model about the Impact of Ability Grouping on Student Achievement
- Is Population Growth Bad for the Environment?
- Vertical Integration Smooths Innovation Diffusion
- Is it the Way You Live or the Job You Have? Health Effects of Lifestyles and Working Conditions
- Health Insurance Coverage and Risky Health Behaviors among Young Adults
- Letter
- Does Previous Marijuana Use Increase the Use of Other Drugs: An Almost Ideal Demand System Approach
Artikel in diesem Heft
- Research Articles
- Increasing Block Tariffs in the Water Sector – An Interpretation in Terms of Social Preferences
- “Leaving No Child Behind:” Preferences for Social Inclusion and Altruism
- Does Job Satisfaction Increase Sales and Customer Satisfaction? Evidence from Retail Banking in South Korea
- A Model about the Impact of Ability Grouping on Student Achievement
- Is Population Growth Bad for the Environment?
- Vertical Integration Smooths Innovation Diffusion
- Is it the Way You Live or the Job You Have? Health Effects of Lifestyles and Working Conditions
- Health Insurance Coverage and Risky Health Behaviors among Young Adults
- Letter
- Does Previous Marijuana Use Increase the Use of Other Drugs: An Almost Ideal Demand System Approach