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Symbols and communication of values in the accession to the EU (Hungary)

  • Ágnes Kapitány (b. 1953) is a Professor and Research Adviser to the Research Institute of Sociology at the Hungarian Academy of Sciences 〈kap8455@mail.iif.hu〉. Her research interests include cultural anthropology, the sociology of values, and semiotics. Her recent major publications include Látható és láthatatlan világok az ezredfordulón (2000); Beszél˝házak (2000); and a third edition of Magyarság-szimbólumok (2002).

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    Gábor Kapitány (b. 1948) is a Research Adviser to the Research Institute of Sociology at the Hungarian Academy of Sciences 〈kap8455@mail.iif.hu〉. His research interests include cultural anthropology, the sociology of values, and semiotics. His recent major publications include ‘Democratie et/ou humanisme en Europe de l’Est’ (1997); ‘Systemwechsel und Symbolwechsel in Ungarn, 1989–1996’ (1998); and ‘Wie wir moderne Mythen am Institut für Kulturanthropologie der ELTE Budapest analysieren’ (2001).
Published/Copyright: May 15, 2006
Semiotica
From the journal Volume 2006 Issue 159

Abstract

The authors have analyzed the symbolic messages the European Union (EU) image reflected in the accession to the EU. They have analyzed the image of the EU in the Hungarian media and in the imagination of some opinion leaders. They have analyzed how front pages of newspapers dealt with this theme and the semiotic system of accession shows (Hungary became a member of the EU on May 1, 2004).

In the second part of their paper, they have analyzed the campaign (the first EU election was in June 2004 in Hungary.) They collected and analyzed the slogans, the posters, the mailbox campaign, and the TV spots of the Hungarian parliamentary parties.

Keywords: Symbols; semiology of politics; electorial campaign; European Union; Hungary

About the authors

Ágnes Kapitány

Ágnes Kapitány (b. 1953) is a Professor and Research Adviser to the Research Institute of Sociology at the Hungarian Academy of Sciences 〈kap8455@mail.iif.hu〉. Her research interests include cultural anthropology, the sociology of values, and semiotics. Her recent major publications include Látható és láthatatlan világok az ezredfordulón (2000); Beszél˝házak (2000); and a third edition of Magyarság-szimbólumok (2002).

Gábor Kapitány

Gábor Kapitány (b. 1948) is a Research Adviser to the Research Institute of Sociology at the Hungarian Academy of Sciences 〈kap8455@mail.iif.hu〉. His research interests include cultural anthropology, the sociology of values, and semiotics. His recent major publications include ‘Democratie et/ou humanisme en Europe de l’Est’ (1997); ‘Systemwechsel und Symbolwechsel in Ungarn, 1989–1996’ (1998); and ‘Wie wir moderne Mythen am Institut für Kulturanthropologie der ELTE Budapest analysieren’ (2001).

Published Online: 2006-05-15
Published in Print: 2006-04-20

© Walter de Gruyter

Articles in the same Issue

  1. La sémiotique instante : introduction à la sémiotique politique
  2. Appartenance politique et appropriation identitaire : la question de l'esthétique
  3. Identity and difference in politics among nations: A semiotic approach
  4. National representations: Representation of interests? The law of indigenous rights: An intersection point of view
  5. Symbols and communication of values in the accession to the EU (Hungary)
  6. Europe as a symbol in political image constructions
  7. Pouvoir des images d'avant le pouvoir : de l'éthos dans les portraits des candidats à l'élection présidentielle 2002 en France
  8. The political and the Feminine: Reflections on Levinas' philosophical language
  9. Affirmation du pouvoir et sémiotique du marquage territorial
  10. Les friches urbaines : des évolutions sémiotiques à la prospective urbaine
  11. Le projet urbain et le paradoxe de la concertation : vers une approche sémiotique de l'exemple Beyrouthin
  12. Diplomatie et création de sens
  13. Méthode d'évaluation des signaux politiques dans les presses nationales
  14. Political ideology and the language of the European constitution
  15. Pour une sémiotique du politique : schèmes mythiques du national-populisme
  16. Le développement durable : suite et fin(s) de l'idée de Progrès ?
  17. Guerre économique et identité
  18. Les contours d'une Europe cosmopolite : une sémiotique politique de la globalisation
  19. Les « ostensignes » ou l'espace public impossible
https://doi.org/10.1515/SEM.2006.024
Keywords for this article
Symbols; semiology of politics; electorial campaign; European Union; Hungary

Articles in the same Issue

  1. La sémiotique instante : introduction à la sémiotique politique
  2. Appartenance politique et appropriation identitaire : la question de l'esthétique
  3. Identity and difference in politics among nations: A semiotic approach
  4. National representations: Representation of interests? The law of indigenous rights: An intersection point of view
  5. Symbols and communication of values in the accession to the EU (Hungary)
  6. Europe as a symbol in political image constructions
  7. Pouvoir des images d'avant le pouvoir : de l'éthos dans les portraits des candidats à l'élection présidentielle 2002 en France
  8. The political and the Feminine: Reflections on Levinas' philosophical language
  9. Affirmation du pouvoir et sémiotique du marquage territorial
  10. Les friches urbaines : des évolutions sémiotiques à la prospective urbaine
  11. Le projet urbain et le paradoxe de la concertation : vers une approche sémiotique de l'exemple Beyrouthin
  12. Diplomatie et création de sens
  13. Méthode d'évaluation des signaux politiques dans les presses nationales
  14. Political ideology and the language of the European constitution
  15. Pour une sémiotique du politique : schèmes mythiques du national-populisme
  16. Le développement durable : suite et fin(s) de l'idée de Progrès ?
  17. Guerre économique et identité
  18. Les contours d'une Europe cosmopolite : une sémiotique politique de la globalisation
  19. Les « ostensignes » ou l'espace public impossible
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