6. Responsible marketing

Kapitel in diesem Buch

1. Frontmatter i
2. Table of Contents ix
3. Introduction 1
4. Part I. The Theory Of Responsibility
5. 1. Responsibility 11
6. 2. Stakeholders 51
7. 3. Corporate Politics—Stakeholder Democracy 83
8. Part II. Applying Responsibility
9. 4. Responsible corporate management 117
10. 5. Responsible operation 147
11. 6. Responsible marketing 193
12. 7. Responsible finances 221
13. 8. Responsible Research and Innovation 243
14. Part III. The Operation Of Csr
15. 9. Standards and guidelines 267
16. 10. Stakeholder inclusiveness and democracy 297
17. References 317
18. Name index 341