1. Persuasive Gaming: From Theory-Based Design to Validation and Back . An Introduction

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1. Frontmatter 1
2. Table of Contents 5
3. 1. Persuasive Gaming: From Theory-Based Design to Validation and Back . An Introduction 7
4. Part I. The Study of Persuasion Through Digital Games
5. Introduction to Part I 27
6. 2. Persuasive Games, A Decade Later 29
7. 3. Playing an Automated World 41
8. 4. Looking Beyond Persuasion Through Rule-Based Representations in Digital Games: Designing Games to Shape, Reinforce, or Change Attitudes 57
9. 5. Creating Stealth Game Interventions for Attitude and Behavior Change : An ‘Embedded Design’ Model 73
10. Part II. Designing Persuasive Games
11. Introduction to Part II 93
12. 6. A Breathtaking Journey . Appealing to Empathy in a Persuasive Mixed- Reality Game 95
13. 7. Macro, Micro, and Meta-Persuasive Play to Change Society 119
14. 8. VilDu?! A Game for Sexually Abused Children : How Openness Facilitated a Clear Design Direction 139
15. 9. Designing for Persuasion through Embodied Experiences in Virtual Reality 163
16. Part III. Assessing the Effectiveness of Persuasive Games
17. Introduction to Part III 183
18. 10. The Present of Persuasion : Escalating Research into Persuasive Game Effects 185
19. 11. Designing for Transfer 201
20. 12. Striving ‘Against All Odds’ to Reduce Prejudice toward Immigrants and Refugees 219
21. 13. Mitigating Bias and Improving Professional Decision-Making through Persuasive Training Games 239
22. Index 259