Chapters in this book

1. Frontmatter 5
2. List of Illustrations 7
3. Acknowledgments 15
4. Introduction 17
5. 1. Key Concepts 29
6. 2. A Niche of One’s Own: Gerrit Dou’s Brand-Building Project 53
7. 3. The Pleasure of Novelty: Gerard ter Borch’s Innovation 93
8. 4. Invention through Repetition: Imitation and Emulation in the Work of Frans van Mieris 139
9. Epilogue: On Signature Products, Knock-Offs, and Product Lines 183
10. Notes 191
11. Bibliography 225
12. Index 249