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Chapter
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Frontmatter
Chapters in this book
- Frontmatter 1
- Table of Contents 5
- Acknowledgments 9
- 1. Introduction 13
- 2. Governing through desires Brands, identities and the case of Visibly Hot 29
- 3. Longing to be different 103
- 4. Affective labor 165
- 5. (Un)fulfilled promises and different conflicts 221
- 6. Conclusion 269
- 7. Bibliography 277
Chapters in this book
- Frontmatter 1
- Table of Contents 5
- Acknowledgments 9
- 1. Introduction 13
- 2. Governing through desires Brands, identities and the case of Visibly Hot 29
- 3. Longing to be different 103
- 4. Affective labor 165
- 5. (Un)fulfilled promises and different conflicts 221
- 6. Conclusion 269
- 7. Bibliography 277
