Chapter 6 How Does the Chief Creative Officer (CCO) Contribute to the Bottom Line?

Kapitel in diesem Buch

1. Frontmatter I
2. Foreword V
3. Contents VII
4. Chapter 1 Introduction 1
5. Chapter 2 The Current Executive Compensation Levels in the Fashion Business 12
6. Chapter 3 How Do We Measure Firm Performance? 22
7. Chapter 4 Ceo Pay and Firm Performance – An Analysis 30
8. Chapter 5 How Does a Ceo Pay Package Get Structured? 34
9. Chapter 6 How Does the Chief Creative Officer (CCO) Contribute to the Bottom Line? 45
10. Chapter 7 The Pandemic 52
11. Chapter 8 Diversity in Fashion Business 57
12. Chapter 9 In Conclusion 63
13. References 67
14. Data Appendix 75
15. List of Figures 87
16. List of Tables 89
17. Index 91