Book
Open Access
Multimodale Konstruktionen im „Alltagskonsumkosmos“
Eine empirische Studie zur grammatischen Bedeutsamkeit von Schriftbildlichkeit
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Alexander Dübbert
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Funded by:
Universität Paderborn
Language:
German
Published/Copyright:
2024
About this book
Open Access
To which extent is the notational iconicity of text (layout, emphasis, etc.) grammatically significant? This volume provides an answer by taking an expanded cognitive-grammatical approach to examine a corpus of food packaging photos, using a combination of collection analysis and grammatical samples. The analysis reveals the relevance of design for the status of brand names, product names, and how they are combined with non-verbal predicates.
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
August 19, 2024
eBook ISBN:
9783111386607
Hardcover published on:
August 19, 2024
Hardcover ISBN:
9783111386454
Pages and Images/Illustrations in book
Front matter:
8
Main content:
424
Illustrations:
81
Coloured Illustrations:
69
Tables:
11
Keywords for this book
Cognitive (construction) grammar; multimodality; notational iconicity; food packaging
Audience(s) for this book
Scholars in the fields of linguistics, cognitive (construction) grammar, multimodality, the language of advertising
Creative Commons
BY-NC-ND 4.0
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
