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Chapter 14 Exploring the Influence of Artificial Intelligence on the Management of Hospitality and Tourism Sectors: A Bibliometric Overview

  • Soraya González-Mendes , Rocío González-Sanchez and Sara Alonso-Muñoz
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Abstract

Artificial intelligence (AI) is transforming the tourism industry, improving data classification and analysis, forecasting systems, customer trends and habits, with both voice and facial recognition. This study conducts a bibliometric analysis using VOSviewer software to understand the state of the art of AI and its application in the hospitality and tourism industry from 1996 to January 2023. Data was retrieved from Web of Sciences (WoS) and 345 articles were obtained. This chapter aims to contribute to filling the research gap in this area, providing a research agenda to identify opportunities for researchers and practitioners. The co-occurrence analysis provides valuable information about the current research hotspots, mainly related to algorithmic models, robotics for sustainable tourism management, and augmented reality for tourism experience. It is highlighted that the diffusion of robots in the tourism sector has been accelerated by the COVID-19 situation since the year 2020. The results show that a technological framework is essential for the implementation of robotics in hospitality organisations. In addition, further studies on customer acceptance and human resources are needed.

Abstract

Artificial intelligence (AI) is transforming the tourism industry, improving data classification and analysis, forecasting systems, customer trends and habits, with both voice and facial recognition. This study conducts a bibliometric analysis using VOSviewer software to understand the state of the art of AI and its application in the hospitality and tourism industry from 1996 to January 2023. Data was retrieved from Web of Sciences (WoS) and 345 articles were obtained. This chapter aims to contribute to filling the research gap in this area, providing a research agenda to identify opportunities for researchers and practitioners. The co-occurrence analysis provides valuable information about the current research hotspots, mainly related to algorithmic models, robotics for sustainable tourism management, and augmented reality for tourism experience. It is highlighted that the diffusion of robots in the tourism sector has been accelerated by the COVID-19 situation since the year 2020. The results show that a technological framework is essential for the implementation of robotics in hospitality organisations. In addition, further studies on customer acceptance and human resources are needed.

Chapters in this book

  1. Frontmatter I
  2. Preface V
  3. Acknowledgments VII
  4. Contents IX
  5. Part I: Introduction to Data Enabled Management
  6. Chapter 1 What Does Artificial Intelligence–Powered ChatGPT Bring to Academia? A Review 1
  7. Chapter 2 Education Policies Through Data Driven Decision Making: Accelerating Inclusive Education for People with Disabilities 15
  8. Chapter 3 The Role of Artificial Intelligence in the Emerging Digital Economy Era 33
  9. Chapter 4 A Review of Machine Learning Methods for Diagnosis and Classification of Thyroid Disease 51
  10. Chapter 5 A Question and Answering System Using Natural Language Processing and Deep Learning 65
  11. Part II: Role of AI and Big Data in Management Functions
  12. Chapter 6 The Reinvention of HRM Practices Through Artificial Intelligence: Opportunities and Challenges in the Digital World of Work 87
  13. Chapter 7 Challenges and Artificial Intelligence–Centered Defensive Strategies for Authentication in Online Banking 105
  14. Chapter 8 Catalyzing Human Potential: The Crucial Role of AI in Modern HR Management 119
  15. Chapter 9 Exploring How Artificial Intelligence is Changing the HRM Landscape: Refuting the Fiction with Reality! 131
  16. Chapter 10 Artificial Intelligence in HR: Employee Engagement Using Chatbots 147
  17. Part III: Application of AI in Different Sectors
  18. Chapter 11 An Empirical Analysis of Artificial Intelligence Applications of Manufacturing Companies in Turkey 165
  19. Chapter 12 A Comprehensive View of Artificial Intelligence (AI)–Based Technologies for Sustainable Development Goals (SDGs) 183
  20. Chapter 13 Leveraging Artificial Intelligence for Enhanced Risk Management in Banking: A Systematic Literature Review 197
  21. Chapter 14 Exploring the Influence of Artificial Intelligence on the Management of Hospitality and Tourism Sectors: A Bibliometric Overview 215
  22. Chapter 15 Artificial Intelligence in Healthcare Sector in India: Application, Challenges and a Way Forward 233
  23. Chapter 16 Application of Artificial Intelligence and Machine-Learning Algorithms for Forecasting Risk: The Case of the Indian Stock Market 249
  24. List of Figures 263
  25. List of Tables 265
  26. About the Editors 267
  27. Index 269
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