An accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts

Kapitel in diesem Buch

1. Frontmatter I
2. Acknowledgements V
3. Contents VII
4. Prologue IX
5. Part I: Food, culture and translation
6. An accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts 1
7. Chinese gastronomic nomenclature: Culture and translation 29
8. Agri-food translation within the vitiviniculture field: Wine language metaphors from Spanish into English 47
9. Part II: Corpora
10. The design of TorreznoTRAD: The semiautomatic Spanish-English writing and translation aid tool 69
11. Rhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis 85
12. From corpora to a semi-automatic tool: The use of model lines for the development of TorreznoTRAD 105
13. Contrastive study of translation techniques used in agri-food translation of food labelling: The product’s name (Spanish-French) 119
14. Part III: Translation and interpreting technology
15. Interpreting for the agri-food sector: A gamified approach 143
16. Is a San Jacobo a Cordon Bleu? Designing a virtual course in agri-food translation 167
17. How can Google business profile translations impact a business: A case study 185
18. Part IV: Terminology
19. Online marketing of fresh fruit: A corpus based contrastive analysis (English & Spanish) of terminology related to texture 201
20. Exploiting virtual corpora for the contrastive terminological analysis: a study applied to the agri-food sector (Spanish-English) 217
21. Phraseology within the agri-food industry, torreznos and adobados: A corpus-based study 237
22. Normalization of terminology in the agri-food and gastronomy sector: The case of Porterval 251
23. Index 269