Book
Licensed
Unlicensed
Requires Authentication
Werbeanzeigen von 1622–1798
Entstehung und Entwicklung einer Textsorte
-
Sylvia Bendel
Language:
German
Published/Copyright:
1998
About this book
This volume first of all assembles 1470 advertisements from German and Swiss newspapers serving as potential source material for further linguistic, journalistic or historical studies. The study of them presented here draws on an action-oriented text variety model as an instrument for their analysis. Typical linguistic functions and wordings are presented, combined with a discussion of the advertising strategies employed in the period and the way these a) correlate with the social value systems prevalent at the time, and b) contrast with the advertising strategies employed today.
Topics
|
Publicly Available Download PDF |
I |
|
Publicly Available Download PDF |
V |
|
Requires Authentication Unlicensed Licensed |
IX |
|
Teil I. Forschung, theoretische Grundlagen
|
|
|
Requires Authentication Unlicensed Licensed |
3 |
|
Requires Authentication Unlicensed Licensed |
12 |
|
Requires Authentication Unlicensed Licensed |
18 |
|
Teil II. Der historische Rahmen
|
|
|
Requires Authentication Unlicensed Licensed |
23 |
|
Requires Authentication Unlicensed Licensed |
33 |
|
Requires Authentication Unlicensed Licensed |
40 |
|
Teil III. Analyse I: Handlungsmodell und Prototypen
|
|
|
Requires Authentication Unlicensed Licensed |
47 |
|
Requires Authentication Unlicensed Licensed |
53 |
|
Requires Authentication Unlicensed Licensed |
107 |
|
Requires Authentication Unlicensed Licensed |
134 |
|
Teil IV. Entwicklungslinien
|
|
|
Requires Authentication Unlicensed Licensed |
149 |
|
Requires Authentication Unlicensed Licensed |
162 |
|
Requires Authentication Unlicensed Licensed |
164 |
|
Requires Authentication Unlicensed Licensed |
183 |
|
Requires Authentication Unlicensed Licensed |
197 |
|
Materialteil
|
|
|
Requires Authentication Unlicensed Licensed |
207 |
|
Requires Authentication Unlicensed Licensed |
426 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
November 7, 2017
eBook ISBN:
9783110960792
Hardcover published on:
April 14, 1998
Hardcover ISBN:
9783484311930
Edition:
Reprint 2017
Pages and Images/Illustrations in book
Front matter:
10
Main content:
447
Other:
Zahlr. Abb.
Safety & product resources
-
Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
