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3. Foreign elements in Japanese TV commercials – A quantitative and qualitative analysis
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Chapters in this book
- I-VI I
- Preface VII
- 1. Prestige functions of foreign languages in Japanese society – A glance at ethnicity problems 1
- 2. Verbal strategies and multilingual patterns of language use in the Far Eastern context 53
- 3. Foreign elements in Japanese TV commercials – A quantitative and qualitative analysis 85
- 4. Attitudes toward foreign language use among Japanese TV viewers – An inquiry into the fashion of liking English 129
- 5. The impact of English on lexical modernization in sensitive domains of acculturation 159
- 6. Semiotic implications of foreign language use as a source of linguistic variation 219
- 7. Symbolic internationalization and intercultural relations – A world-wide trend in a comparative view 249
- Bibliography 283
- Subject Index 289
- Index of Names 291
- 293-294 293
Chapters in this book
- I-VI I
- Preface VII
- 1. Prestige functions of foreign languages in Japanese society – A glance at ethnicity problems 1
- 2. Verbal strategies and multilingual patterns of language use in the Far Eastern context 53
- 3. Foreign elements in Japanese TV commercials – A quantitative and qualitative analysis 85
- 4. Attitudes toward foreign language use among Japanese TV viewers – An inquiry into the fashion of liking English 129
- 5. The impact of English on lexical modernization in sensitive domains of acculturation 159
- 6. Semiotic implications of foreign language use as a source of linguistic variation 219
- 7. Symbolic internationalization and intercultural relations – A world-wide trend in a comparative view 249
- Bibliography 283
- Subject Index 289
- Index of Names 291
- 293-294 293
