2. Verbal strategies and multilingual patterns of language use in the Far Eastern context

Chapters in this book

1. I-VI I
2. Preface VII
3. 1. Prestige functions of foreign languages in Japanese society – A glance at ethnicity problems 1
4. 2. Verbal strategies and multilingual patterns of language use in the Far Eastern context 53
5. 3. Foreign elements in Japanese TV commercials – A quantitative and qualitative analysis 85
6. 4. Attitudes toward foreign language use among Japanese TV viewers – An inquiry into the fashion of liking English 129
7. 5. The impact of English on lexical modernization in sensitive domains of acculturation 159
8. 6. Semiotic implications of foreign language use as a source of linguistic variation 219
9. 7. Symbolic internationalization and intercultural relations – A world-wide trend in a comparative view 249
10. Bibliography 283
11. Subject Index 289
12. Index of Names 291
13. 293-294 293