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Anthropomorphizing Voice Assistants: A Research Agenda for Human–AI Relationships

  • Yolande Strengers , Thao Phan , Melisa Duque and Kari Dahlgren
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Abstract

Voice-based assistants (VBAs) are extensively embedded into many people’s lives through smartphones, smart speakers, global positioning systems, and other voice-enabled devices. User studies indicate that they can be helpful and accessible aids for completing everyday tasks; however, there is a growing body of concerns relating to their impact on society. Many of these relate to the anthropomorphization of VBAs, and, in particular, their presentation as deracialized and feminized figures, which are imbued with compliant service-based personas that commonly manifest in social robots. This chapter maps the key developments in research on the social implications associated with the anthropomorphization of VBAs, focusing on the intersecting themes of race, gender, and age-based inclusion across three areas of research on anthropomorphized VBAs. First, we identify the decisions and biases evident in the commercial imaginaries of VBAs, where controversies and diversities are erased or glossed over in order to promote an idealized and familiar future. Second, we explore how race, gender, and age have been mobilized in the design decisions of VBAs, which prioritize stereotypical traits in order to improve likability and usability. Third, we consider how anthropomorphized VBAs are encountered in everyday life in ways that both exacerbate and complicate commercial imaginaries and usability intentions. We draw on this analysis to outline the methods, approaches, and critical agendas for understanding the inclusion implications of VBAs. We conclude by calling for a focus on VBAs as a window into our future relationships with everyday AI and robotics.

Abstract

Voice-based assistants (VBAs) are extensively embedded into many people’s lives through smartphones, smart speakers, global positioning systems, and other voice-enabled devices. User studies indicate that they can be helpful and accessible aids for completing everyday tasks; however, there is a growing body of concerns relating to their impact on society. Many of these relate to the anthropomorphization of VBAs, and, in particular, their presentation as deracialized and feminized figures, which are imbued with compliant service-based personas that commonly manifest in social robots. This chapter maps the key developments in research on the social implications associated with the anthropomorphization of VBAs, focusing on the intersecting themes of race, gender, and age-based inclusion across three areas of research on anthropomorphized VBAs. First, we identify the decisions and biases evident in the commercial imaginaries of VBAs, where controversies and diversities are erased or glossed over in order to promote an idealized and familiar future. Second, we explore how race, gender, and age have been mobilized in the design decisions of VBAs, which prioritize stereotypical traits in order to improve likability and usability. Third, we consider how anthropomorphized VBAs are encountered in everyday life in ways that both exacerbate and complicate commercial imaginaries and usability intentions. We draw on this analysis to outline the methods, approaches, and critical agendas for understanding the inclusion implications of VBAs. We conclude by calling for a focus on VBAs as a window into our future relationships with everyday AI and robotics.

Chapters in this book

  1. Frontmatter I
  2. Contents V
  3. Introduction 1
  4. Section 1: Robots in Culture and Society
  5. Future Presence: Living with Social Robots 21
  6. Representing Robots in Popular Culture 47
  7. Designing Robots That are Accepted in Human Social Environments: Anthropomorphism, the Intentional Stance, Cultural Norms and Values, and Societal Implications 63
  8. Are Robotic Bodies (Part of) Social Bodies? 85
  9. Persons or Things: The Role of Robots in Society 105
  10. Automated Masspersonal Social Engineering 119
  11. Section 2: Humanistic and Social Scientific Perspectives
  12. Linguistics
  13. AI and Human Writing: Collaboration or Appropriation? 137
  14. Law
  15. Policies, Regulation, and Legal Perspectives on Social Robots 161
  16. How Social Robots Affect Privacy: Navigating the Landscape 179
  17. Sociology
  18. Artificial Intelligence, Robotics, and the Evolution of the Social Sciences 203
  19. Human Interactions With (Embodied) AI: The Future of Authenticity in Human–AI Relation(ship)s 221
  20. Psychology and Neuroscience
  21. Mind Perception During and After Interacting with Artificial Agents 241
  22. How People Perceive Social Robots: The Case of Gender 261
  23. Relating with Social Robots: Issues of Sex, Love, Intimacy, Emotion, Attachment, and Companionship 277
  24. Real or Pretend? How Children Ontologize Social Robots as Mental and Moral Others 295
  25. Communication and Computer Sciences
  26. Rethinking Communication between Humans and Social Robots 313
  27. Interacting with Social Robots: The Influence of their Distinctive Cues, Behavioral Capabilities, and Affordances on Social Interaction and Well-being 335
  28. Integrating Big-Data Tools to Study AI and Human–Machine Communication: Methodology Strengths, Future Directions, and Applications 355
  29. Social Robots and Children: A Field in Development 371
  30. Section 3: Contexts of Human–Robot Interaction
  31. Anthropomorphizing Voice Assistants: A Research Agenda for Human–AI Relationships 391
  32. Domestic Appliances and Household Robots: The Changing Landscape of Housework and Family 411
  33. Ability and Disability: Social Robots and Accessibility, Disability Justice, and the Socially Constructed Normal Body 429
  34. Growing Old Together: The Promise and Challenge of Social Robots for Older Adults 447
  35. Power and Synchrony in Human Collaboration with Exoskeletons 467
  36. Index 489
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