Home Business & Economics 11 The Untold Story of Women’s Online Business in Bangladesh
Chapter
Licensed
Unlicensed Requires Authentication

11 The Untold Story of Women’s Online Business in Bangladesh

  • Lavlu Mozumdar , Kazi Shek Farid , Shatabdi Acharjee and Fatima Zannat Esha
Become an author with De Gruyter Brill
Explore this Subject How to publish with us
De Gruyter Handbook of Sustainable Entrepreneurship Research
This chapter is in the book De Gruyter Handbook of Sustainable Entrepreneurship Research

Abstract

This study explores the different aspects of women’s online businesses in Bangladesh. Data was collected from businesswomen using in-depth interviews and focus group discussions, and analysed through thematic analysis. Results reveal that women run online businesses, including clothing, beauty products, indigenous food, homemade bakery and handicraft products. They do this for self-identity, economic solvency, best time utilisation and creating social networks. They become empowered by doing this business, enabling them to develop business strategies effectively. They handle problems technically and love to do their businesses despite the challenge of triple burden. Sometimes, women face social restrictions and interruptions, but they follow social norms and regulations, and after being successful in their businesses, society praises and supports them. They need proper mental support from their family and society, and business management training from government and non-government organisations to run and sustain their businesses.

Abstract

This study explores the different aspects of women’s online businesses in Bangladesh. Data was collected from businesswomen using in-depth interviews and focus group discussions, and analysed through thematic analysis. Results reveal that women run online businesses, including clothing, beauty products, indigenous food, homemade bakery and handicraft products. They do this for self-identity, economic solvency, best time utilisation and creating social networks. They become empowered by doing this business, enabling them to develop business strategies effectively. They handle problems technically and love to do their businesses despite the challenge of triple burden. Sometimes, women face social restrictions and interruptions, but they follow social norms and regulations, and after being successful in their businesses, society praises and supports them. They need proper mental support from their family and society, and business management training from government and non-government organisations to run and sustain their businesses.

Chapters in this book

  1. Frontmatter I
  2. Contents VII
  3. List of Contributors XI
  4. 1 Introduction 1
  5. Part I: Foundations
  6. Introduction 25
  7. 2 Sustainable Entrepreneurship Research: Narratives, Tensions and Future Agendas 29
  8. 3 Fostering Sustainability and Entrepreneurship Through Action Research: The Role of Value Reciprocity and Impact Temporality 45
  9. 4 Sustainable Entrepreneurship Education 63
  10. 5 Consultation: Building Social Relations with Productive Benefits 83
  11. Part II: Leadership
  12. Introduction 103
  13. 6 Value-Driven Leadership in Sustainable Entrepreneurship 107
  14. 7 Back to the Sustainable Future: The Influence of the Big Five Personality Traits on Consideration of Future Consequences 123
  15. 8 Unpacking Opportunity Recognition for Sustainable Entrepreneurship 143
  16. 9 Leadership in Transitions: The Case of Hydrogen 159
  17. Part III: Sustainable Entrepreneurship and Context
  18. Introduction 185
  19. 10 Sustainable Entrepreneurship and Context: Mapping Research on the Nexus and Demarcating Future Research Directions 189
  20. 11 The Untold Story of Women’s Online Business in Bangladesh 213
  21. 12 Climate-Smart Agriculture Diffusion within Smallholder Agriculture Context: The Role of Business Models of Sustainable Entrepreneurs 233
  22. 13 Sustainable Entrepreneurial Storytelling in the Caribbean: Digital Storytelling to Empower Trinidad and Tobago’s Cocoa Sector 255
  23. Part IV: Business Models
  24. Introduction 283
  25. 14 From Economic to Sustainable Value Creation 287
  26. 15 Transformative Organizational Learning for Circular Economy 307
  27. 16 Accelerating Transitions Through Business Model Thinking 323
  28. 17 A Long-Term Perspective on Sustainable Business Modelling Changing Value Creation, Actors and Scope in a Quest to Foster Transformation and Transition 343
  29. Part V: Performance and Impact
  30. Introduction 361
  31. 18 Impact Investment in Southeast Asia: An Overview and Framework 365
  32. 19 Enabling the Agency of Others: The Ultimate Impact of Social Entrepreneurs 389
  33. 20 Breaking Boundaries: The Case of Women Tech-Entrepreneurs in Lebanon 407
  34. 21 Mapping Change in Local Energy: Community Energy Groups and Their Theory of Change 423
  35. List of Figures 441
  36. List of Tables 443
  37. Index 445
https://doi.org/10.1515/9783110756159-014

Chapters in this book

  1. Frontmatter I
  2. Contents VII
  3. List of Contributors XI
  4. 1 Introduction 1
  5. Part I: Foundations
  6. Introduction 25
  7. 2 Sustainable Entrepreneurship Research: Narratives, Tensions and Future Agendas 29
  8. 3 Fostering Sustainability and Entrepreneurship Through Action Research: The Role of Value Reciprocity and Impact Temporality 45
  9. 4 Sustainable Entrepreneurship Education 63
  10. 5 Consultation: Building Social Relations with Productive Benefits 83
  11. Part II: Leadership
  12. Introduction 103
  13. 6 Value-Driven Leadership in Sustainable Entrepreneurship 107
  14. 7 Back to the Sustainable Future: The Influence of the Big Five Personality Traits on Consideration of Future Consequences 123
  15. 8 Unpacking Opportunity Recognition for Sustainable Entrepreneurship 143
  16. 9 Leadership in Transitions: The Case of Hydrogen 159
  17. Part III: Sustainable Entrepreneurship and Context
  18. Introduction 185
  19. 10 Sustainable Entrepreneurship and Context: Mapping Research on the Nexus and Demarcating Future Research Directions 189
  20. 11 The Untold Story of Women’s Online Business in Bangladesh 213
  21. 12 Climate-Smart Agriculture Diffusion within Smallholder Agriculture Context: The Role of Business Models of Sustainable Entrepreneurs 233
  22. 13 Sustainable Entrepreneurial Storytelling in the Caribbean: Digital Storytelling to Empower Trinidad and Tobago’s Cocoa Sector 255
  23. Part IV: Business Models
  24. Introduction 283
  25. 14 From Economic to Sustainable Value Creation 287
  26. 15 Transformative Organizational Learning for Circular Economy 307
  27. 16 Accelerating Transitions Through Business Model Thinking 323
  28. 17 A Long-Term Perspective on Sustainable Business Modelling Changing Value Creation, Actors and Scope in a Quest to Foster Transformation and Transition 343
  29. Part V: Performance and Impact
  30. Introduction 361
  31. 18 Impact Investment in Southeast Asia: An Overview and Framework 365
  32. 19 Enabling the Agency of Others: The Ultimate Impact of Social Entrepreneurs 389
  33. 20 Breaking Boundaries: The Case of Women Tech-Entrepreneurs in Lebanon 407
  34. 21 Mapping Change in Local Energy: Community Energy Groups and Their Theory of Change 423
  35. List of Figures 441
  36. List of Tables 443
  37. Index 445
Sign up now to receive a 20% welcome discount
Institutional Access
How does access work?
Have an idea on how to improve our website?
Please write us.
© 2025 De Gruyter Brill
Downloaded on 15.11.2025 from https://www.degruyterbrill.com/document/doi/10.1515/9783110756159-014/html?lang=en
Scroll to top button