Chapter 13 Role of Big Data in Growth of Digital Marketing

Chapters in this book

1. Frontmatter I
2. Contents V
3. Preface IX
4. Chapter 1 AIC Algorithm for Employee Motivation 1
5. Chapter 2 Big Data Analytics in Predicting Consumer 9
6. Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia 17
7. Chapter 4 Customer Vision with Big Data Analytics 29
8. Chapter 5 Digital Transformation in Real Estate Marketing: A Review 39
9. Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective 63
10. Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics 89
11. Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing) 107
12. Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies 119
13. Chapter 10 Leveraging Big Data for Digital Marketing 133
14. Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment 139
15. Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility 147
16. Chapter 13 Role of Big Data in Growth of Digital Marketing 165
17. Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry 179
18. Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century 193
19. Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies 207
20. Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature 217
21. List of Figures 231
22. List of Tables 233
23. List of Contributors 235
24. About the Editors 241
25. Index 243