Contents

Chapters in this book

1. Frontmatter I
2. Preface and Acknowledgements V
3. Contents VII
4. Part I: Introduction
5. Empirical Multimodality Research: The State of Play 1
6. Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections
7. Dimensions of Materiality 35
8. From Data to Patterns 65
9. Thinking in Action 91
10. Computational Approaches for the Interpretation of Image-Text Relations 109
11. Part III: Empirical Inroads: Case Studies and Results
12. “I can’t see why you’re laughing”: Multimodal Analysis of Emotionalized Political Debate 141
13. A Corpus-Based Approach to Color, Shape, and Typography in Logos 159
14. Pixel Surgery and the Doctored Image 187
15. Multimodal Discourse Analysis Based on the GeM Model 211
16. Conventions in How Korean Films Mean 237
17. An Empirical Multimodal Approach to Open-World Video Games 259
18. List of Contributors 281
19. Index 285