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“I can’t see why you’re laughing”: Multimodal Analysis of Emotionalized Political Debate

  • Andreas Rothenhöfer
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Empirical Multimodality Research
This chapter is in the book Empirical Multimodality Research

Abstract

This case study focuses on various stages in which a sequence of interaction on TV is received on Twitter and subsequently co-constructed and reframed in a polarized way. In a mixed-methods approach, a biometric facial expression analysis has been applied in combination with established pragmatic approaches to reassess the issues at stake.

Abstract

This case study focuses on various stages in which a sequence of interaction on TV is received on Twitter and subsequently co-constructed and reframed in a polarized way. In a mixed-methods approach, a biometric facial expression analysis has been applied in combination with established pragmatic approaches to reassess the issues at stake.

Chapters in this book

  1. Frontmatter I
  2. Preface and Acknowledgements V
  3. Contents VII
  4. Part I: Introduction
  5. Empirical Multimodality Research: The State of Play 1
  6. Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections
  7. Dimensions of Materiality 35
  8. From Data to Patterns 65
  9. Thinking in Action 91
  10. Computational Approaches for the Interpretation of Image-Text Relations 109
  11. Part III: Empirical Inroads: Case Studies and Results
  12. “I can’t see why you’re laughing”: Multimodal Analysis of Emotionalized Political Debate 141
  13. A Corpus-Based Approach to Color, Shape, and Typography in Logos 159
  14. Pixel Surgery and the Doctored Image 187
  15. Multimodal Discourse Analysis Based on the GeM Model 211
  16. Conventions in How Korean Films Mean 237
  17. An Empirical Multimodal Approach to Open-World Video Games 259
  18. List of Contributors 281
  19. Index 285
https://doi.org/10.1515/9783110725001-006

Chapters in this book

  1. Frontmatter I
  2. Preface and Acknowledgements V
  3. Contents VII
  4. Part I: Introduction
  5. Empirical Multimodality Research: The State of Play 1
  6. Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections
  7. Dimensions of Materiality 35
  8. From Data to Patterns 65
  9. Thinking in Action 91
  10. Computational Approaches for the Interpretation of Image-Text Relations 109
  11. Part III: Empirical Inroads: Case Studies and Results
  12. “I can’t see why you’re laughing”: Multimodal Analysis of Emotionalized Political Debate 141
  13. A Corpus-Based Approach to Color, Shape, and Typography in Logos 159
  14. Pixel Surgery and the Doctored Image 187
  15. Multimodal Discourse Analysis Based on the GeM Model 211
  16. Conventions in How Korean Films Mean 237
  17. An Empirical Multimodal Approach to Open-World Video Games 259
  18. List of Contributors 281
  19. Index 285
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