16. The pragmatics of linguistic landscapes
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Abstract
The aim of this chapter is twofold. We will first discuss current research as well as key theoretical and methodological paradigms to investigate linguistic landscapes and illustrate, how space is conceptualized within a variety of different research contexts and objectives. We will then move on to illustrate the pragmatics of linguistic landscaping by drawing from a case study that investigates the Philippine jeepney as a mobile communicative space that exhibits and constructs a variety of competing discourses embedded within Filipino culture, among them colonialism, nationalism, migration, Christianity, social conservatism, and patriarchy. To conceptualize the jeepney as a mobile space we will draw from Kress and van Leeuwen’s (2006) grammar of visual design and Scollon and Scollon’s (2003) notion of geosemiotics. In bringing together text, visual design and wider social context, the jeepney becomes an assemblage of material object, (colonial) history, discourse, and affect. It emerges as a site where visual representations of language are indicative of wider political, social and economic processes and further highlights, how those processes and relations are both reaffirmed and challenged
Abstract
The aim of this chapter is twofold. We will first discuss current research as well as key theoretical and methodological paradigms to investigate linguistic landscapes and illustrate, how space is conceptualized within a variety of different research contexts and objectives. We will then move on to illustrate the pragmatics of linguistic landscaping by drawing from a case study that investigates the Philippine jeepney as a mobile communicative space that exhibits and constructs a variety of competing discourses embedded within Filipino culture, among them colonialism, nationalism, migration, Christianity, social conservatism, and patriarchy. To conceptualize the jeepney as a mobile space we will draw from Kress and van Leeuwen’s (2006) grammar of visual design and Scollon and Scollon’s (2003) notion of geosemiotics. In bringing together text, visual design and wider social context, the jeepney becomes an assemblage of material object, (colonial) history, discourse, and affect. It emerges as a site where visual representations of language are indicative of wider political, social and economic processes and further highlights, how those processes and relations are both reaffirmed and challenged
Kapitel in diesem Buch
- Frontmatter i
- Preface to the handbook series v
- Preface ix
- Table of Contents xi
- 1. Doing space: The pragmatics of language and space 1
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I. Describing space through language
- 2. Deictic reference in space 23
- 3. The conceptualization of space in signed languages: Placing the signer in narratives 63
- 4. Spatiality in written texts 95
- 5. Interactional onomastics: Place names as malleable resources 125
- 6. Describing motion events 153
- 7. Discourses of place: The formation of space and place through discourse 181
- 8. Imaginary spaces in storytelling 209
- 9. Developmental perspectives on doing talk about space 251
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II. Spatial organization of social interaction
- 10. Encounters in public places: The establishment of interactional space in face-to-face openings 281
- 11. Interactional spaces in stationary, mobile, video-mediated and virtual encounters 317
- 12. The pragmatics of gesture and space 363
- 13. Distance and closeness: The im/politeness of space in communication 399
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III. Communicative resources of constructed spaces
- 14. Architecture-for-interaction: Built, designed and furnished space for communicative purposes 431
- 15. Building, dwelling, and interacting: Steps in the evolution of public space from Paleolithic to present 473
- 16. The pragmatics of linguistic landscapes 523
- 17. The pragmatics of written texts in space 549
- 18. Co-presence and beyond: Spatial configurations of communication in virtual environments 579
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IV. Pragmatics across space and cultures
- 19. Pragmatic variation across geographical and social space 611
- 20. Pragmatic variation across national varieties of pluricentric languages 637
- 21. Mapping perceptions and knowledge of language: Societal multilingualism and its sociopragmatic grounding 679
- Bionotes 715
- Author index 727
- Subject index 735
Kapitel in diesem Buch
- Frontmatter i
- Preface to the handbook series v
- Preface ix
- Table of Contents xi
- 1. Doing space: The pragmatics of language and space 1
-
I. Describing space through language
- 2. Deictic reference in space 23
- 3. The conceptualization of space in signed languages: Placing the signer in narratives 63
- 4. Spatiality in written texts 95
- 5. Interactional onomastics: Place names as malleable resources 125
- 6. Describing motion events 153
- 7. Discourses of place: The formation of space and place through discourse 181
- 8. Imaginary spaces in storytelling 209
- 9. Developmental perspectives on doing talk about space 251
-
II. Spatial organization of social interaction
- 10. Encounters in public places: The establishment of interactional space in face-to-face openings 281
- 11. Interactional spaces in stationary, mobile, video-mediated and virtual encounters 317
- 12. The pragmatics of gesture and space 363
- 13. Distance and closeness: The im/politeness of space in communication 399
-
III. Communicative resources of constructed spaces
- 14. Architecture-for-interaction: Built, designed and furnished space for communicative purposes 431
- 15. Building, dwelling, and interacting: Steps in the evolution of public space from Paleolithic to present 473
- 16. The pragmatics of linguistic landscapes 523
- 17. The pragmatics of written texts in space 549
- 18. Co-presence and beyond: Spatial configurations of communication in virtual environments 579
-
IV. Pragmatics across space and cultures
- 19. Pragmatic variation across geographical and social space 611
- 20. Pragmatic variation across national varieties of pluricentric languages 637
- 21. Mapping perceptions and knowledge of language: Societal multilingualism and its sociopragmatic grounding 679
- Bionotes 715
- Author index 727
- Subject index 735
