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Praxishandbuch Informationsmarketing
Konvergente Strategien, Methoden und Konzepte
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Edited by:
Frauke Schade
Language:
German
Published/Copyright:
2019
About this book
This title provides a comprehensive, up-to-date, and easily understandable presentation of convergent marketing methods for professionals. The success of marketing efforts depends on the implementation of an integrated approach as well as convergence between strategy, instruments, and marketing organization. This work addresses all dimensions of marketing information services, including marketing analysis and strategic and operational marketing.
Author / Editor information
Ursula Georgy, TH Köln; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg.
Reviews
"Eine äußerst gelungene Fortsetzung des Bandes von 2012 und ein wertvoller Fundus an anregenden zukunftsträchtigen Marketingansätzen für Vertreter aller Bibliotheks- und Informationseinrichtungssparten, der seinen Preis wert ist und eine wichtige Einstiegslektüre in zahlreiche topaktuelle Möglichkeiten und Ansätze des Bibliotheksmarketings darstellt."
Tanja Erdmenger in: BuB 71 (05.2019), 308-309
Topics
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Requires Authentication Unlicensed Licensed Download PDF |
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I. Marketinganalyse
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Ursula Georgy and Frauke Schade Requires Authentication Unlicensed Licensed Download PDF |
15 |
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Haike Meinhardt Requires Authentication Unlicensed Licensed Download PDF |
23 |
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Ursula Georgy Requires Authentication Unlicensed Licensed Download PDF |
41 |
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Ragna Seidler-de Alwis Requires Authentication Unlicensed Licensed Download PDF |
59 |
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Frauke Schade Requires Authentication Unlicensed Licensed Download PDF |
71 |
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II. Strategisches Marketing
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Ursula Georgy and Frauke Schade Requires Authentication Unlicensed Licensed Download PDF |
93 |
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Petra Düren Requires Authentication Unlicensed Licensed Download PDF |
99 |
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Kristina Hermann Requires Authentication Unlicensed Licensed Download PDF |
111 |
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Ivonne Preusser Requires Authentication Unlicensed Licensed Download PDF |
123 |
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Christina Kläre Requires Authentication Unlicensed Licensed Download PDF |
147 |
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Franziska Klatt and Beate Guba Requires Authentication Unlicensed Licensed Download PDF |
162 |
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Ursula Georgy Requires Authentication Unlicensed Licensed Download PDF |
183 |
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Stefan Rock Requires Authentication Unlicensed Licensed Download PDF |
199 |
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Christoph Deeg Requires Authentication Unlicensed Licensed Download PDF |
218 |
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III. Operatives Marketing
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Ursula Georgy and Frauke Schade Requires Authentication Unlicensed Licensed Download PDF |
233 |
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Markus Putnings Requires Authentication Unlicensed Licensed Download PDF |
249 |
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Susanne Blumesberger Requires Authentication Unlicensed Licensed Download PDF |
279 |
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Dirk Tunger and Andreas Meier Requires Authentication Unlicensed Licensed Download PDF |
292 |
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Sabine Stummeyer Requires Authentication Unlicensed Licensed Download PDF |
303 |
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Günther Neher Requires Authentication Unlicensed Licensed Download PDF |
319 |
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Dirk Lewandowski Requires Authentication Unlicensed Licensed Download PDF |
334 |
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Frank Seeliger Requires Authentication Unlicensed Licensed Download PDF |
343 |
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Dirk Lewandowski Requires Authentication Unlicensed Licensed Download PDF |
358 |
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Sebastian Sünkler and Friederike Hanisch Requires Authentication Unlicensed Licensed Download PDF |
370 |
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Ulrike Spree Requires Authentication Unlicensed Licensed Download PDF |
388 |
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Frauke Schade Requires Authentication Unlicensed Licensed Download PDF |
411 |
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Ursula Georgy Requires Authentication Unlicensed Licensed Download PDF |
445 |
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Richard Stang Requires Authentication Unlicensed Licensed Download PDF |
457 |
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Christine Gläser Requires Authentication Unlicensed Licensed Download PDF |
465 |
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Frauke Schade Requires Authentication Unlicensed Licensed Download PDF |
479 |
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Rita Kamm-Schuberth Requires Authentication Unlicensed Licensed Download PDF |
498 |
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Johannes Neuer Requires Authentication Unlicensed Licensed Download PDF |
512 |
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Deborah Kyburz Requires Authentication Unlicensed Licensed Download PDF |
526 |
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Joachim Griesbaum Requires Authentication Unlicensed Licensed Download PDF |
537 |
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Johannes Neuer Requires Authentication Unlicensed Licensed Download PDF |
550 |
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IV. Best Practice
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Ursula Georgy and Frauke Schade Requires Authentication Unlicensed Licensed Download PDF |
569 |
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Ivo Vogel Requires Authentication Unlicensed Licensed Download PDF |
570 |
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Requires Authentication Unlicensed Licensed Download PDF |
585 |
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Requires Authentication Unlicensed Licensed Download PDF |
592 |
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Requires Authentication Unlicensed Licensed Download PDF |
599 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
November 19, 2018
eBook ISBN:
9783110539011
Hardcover published on:
November 19, 2018
Hardcover ISBN:
9783110536966
Pages and Images/Illustrations in book
Front matter:
8
Main content:
608
Illustrations:
57
Coloured Illustrations:
5
Tables:
22
Keywords for this book
Marketing
Audience(s) for this book
Bibliothekare, Marketingspezialisten und -beauftragte in Bibliotheken und Informationseinrichtungen
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
