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Integriertes Marketing- und Vertriebsmanagement
Unter Berücksichtigung der Hersteller-Handel-Interaktion im Konsumgütermarkt
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Andrea Grote
Language:
German
Published/Copyright:
2018
About this book
Corporations must contend with ongoing change: established brands are losing market share, and rapid digital developments are boosting internal complexity while also enhancing transparency for customers. This textbook examines marketing and sales as equally important domains which must be managed as an integrated unit – not least because of their great impact on other parts of the company.
- Einführung in das Absatzmarketing mit den Funktionen Marketing und Vertrieb
- Entwicklung unternehmensinterner Lösungsansätze für eine effektive und effiziente Marktbearbeitung online wie offline
- Darstellung anhand einprägsamer Beispiele
Author / Editor information
Andrea Grote, Addways, FOM Hochschule Düsseldorf, Hochschule Ostwestfalen-Lippe
Topics
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V |
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VII |
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VIII |
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1 |
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9 |
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25 |
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63 |
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131 |
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155 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
October 22, 2018
eBook ISBN:
9783110535730
Paperback published on:
October 22, 2018
Paperback ISBN:
9783110535761
Pages and Images/Illustrations in book
Front matter:
8
Main content:
165
Illustrations:
29
Tables:
8
Audience(s) for this book
Studierende BWL, insbes. Marketing und Sales
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
