5. Understanding Intellectual Property as It Relates to Your Business
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Abstract
In the United States, intellectual property (IP) rights can be a huge boon for a company, and particularly for an early-stage company or startup. IP rights are legal rights to an intangible asset and are protected by patents, trademarks, copyrights, and/or as a trade secret. An intangible asset is something that has value attached to it (i.e., it is an asset), even though it is not a physical thing that can be touched or physically possessed (i.e., it is intangible). IP is any product created by the human mind, whether it is an innovative new design or invention, intriguing company logo, smart tag line, or artistic graphic design, that carries commercial value for its owner. New businesses that are based on technological innovation are often teeming with IP. Company names, logos, inventions, and website addresses all are forms of IP that can have value to a business, and young businesses need to protect the valuable IP that they create - the earlier, the better. Early-stage businesses need to be concerned with securing IP rights in their intangible assets as soon as possible.
Abstract
In the United States, intellectual property (IP) rights can be a huge boon for a company, and particularly for an early-stage company or startup. IP rights are legal rights to an intangible asset and are protected by patents, trademarks, copyrights, and/or as a trade secret. An intangible asset is something that has value attached to it (i.e., it is an asset), even though it is not a physical thing that can be touched or physically possessed (i.e., it is intangible). IP is any product created by the human mind, whether it is an innovative new design or invention, intriguing company logo, smart tag line, or artistic graphic design, that carries commercial value for its owner. New businesses that are based on technological innovation are often teeming with IP. Company names, logos, inventions, and website addresses all are forms of IP that can have value to a business, and young businesses need to protect the valuable IP that they create - the earlier, the better. Early-stage businesses need to be concerned with securing IP rights in their intangible assets as soon as possible.
Chapters in this book
- Frontmatter i
- Preface v
- Contents vii
- List of Figures xiv
- About the Authors xviii
- Introduction 1
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Part A: The Business Side of Innovation
- 1. Starting Out with Due Diligence and Early-Stage Market Research 15
- 2. Validating Your Business Model 34
- 3. Forming a Business Around Your Technology 65
- 4. Laying the Groundwork for a Business Plan and Preparing a Business Plan 83
- 5. Understanding Intellectual Property as It Relates to Your Business 129
- 6. Funding Methods 147
- 7. Launching Your Innovation to Market – Strategy then Implementation 175
- 8. Technology Project Management 209
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Part B: Engineering the Innovation
- 9. Needs Finding, Concept Generation, and Prototyping 253
- 10. Product Development and Manufacturing 288
- 11. An Introduction to Quality 319
- 12. Medical Devices 341
- List of Acronyms and Initialisms 384
- Further Reading 387
- Subject Index 389
Chapters in this book
- Frontmatter i
- Preface v
- Contents vii
- List of Figures xiv
- About the Authors xviii
- Introduction 1
-
Part A: The Business Side of Innovation
- 1. Starting Out with Due Diligence and Early-Stage Market Research 15
- 2. Validating Your Business Model 34
- 3. Forming a Business Around Your Technology 65
- 4. Laying the Groundwork for a Business Plan and Preparing a Business Plan 83
- 5. Understanding Intellectual Property as It Relates to Your Business 129
- 6. Funding Methods 147
- 7. Launching Your Innovation to Market – Strategy then Implementation 175
- 8. Technology Project Management 209
-
Part B: Engineering the Innovation
- 9. Needs Finding, Concept Generation, and Prototyping 253
- 10. Product Development and Manufacturing 288
- 11. An Introduction to Quality 319
- 12. Medical Devices 341
- List of Acronyms and Initialisms 384
- Further Reading 387
- Subject Index 389
