17. Principled Advocacy
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Sherry Baker
Abstract
We live in an age of advocacy that is characterized by an omnipresent and persistent environment of persuasion, partisanship, sponsorship, and endorsement. All members of society are engaged in these practices of advocacy in one way or another (professionally, socially, and via social media). Because advocacy has real and significant social and moral consequences (good and bad) for individuals and for every aspect of civic life, it is incumbent on anyone engaged in advocacy and persuasion of any kind (i.e. all of us) to do so ethically. The chapter (based in an applied neo-Aristotelian virtue ethics perspective) identifies and focuses on the moral principles that must be enacted and demonstrated in ethical advocacy. An archetype of a principled advocate (juxtaposed to that of a pathological partisan) is described as a heuristic for gaining ethical insight and for making ethical decisions in advocacy, persuasion, and partisanship. The moral virtues and principles embodied and enacted by an ethical advocate include being truthful, fair, authentic, respectful, transparent, and in being concerned for others and for the good of society.
Abstract
We live in an age of advocacy that is characterized by an omnipresent and persistent environment of persuasion, partisanship, sponsorship, and endorsement. All members of society are engaged in these practices of advocacy in one way or another (professionally, socially, and via social media). Because advocacy has real and significant social and moral consequences (good and bad) for individuals and for every aspect of civic life, it is incumbent on anyone engaged in advocacy and persuasion of any kind (i.e. all of us) to do so ethically. The chapter (based in an applied neo-Aristotelian virtue ethics perspective) identifies and focuses on the moral principles that must be enacted and demonstrated in ethical advocacy. An archetype of a principled advocate (juxtaposed to that of a pathological partisan) is described as a heuristic for gaining ethical insight and for making ethical decisions in advocacy, persuasion, and partisanship. The moral virtues and principles embodied and enacted by an ethical advocate include being truthful, fair, authentic, respectful, transparent, and in being concerned for others and for the good of society.
Kapitel in diesem Buch
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Acknowledgements XI
- Contents XIII
- 1. Defining the Field 1
- 2. A History of Media Ethics: From Application to Theory and Back Again 15
- 3. Communication Ethics: Origins and Trajectories 31
- 4. Cultural Pluralism and Media Ethics: Theorizing in a Globalized World of Difference 53
- 5. Contractualism for Media Ethics 75
- 6. Moral Psychology 95
- 7. Theorizing the Ambitions, Opportunities, and Limitations of Democratic Dialogue 121
- 8. Deontology 139
- 9. Consequentialism 159
- 10. Virtue Ethics & Media 171
- 11. Care Ethics: A Different Voice for Communication and Media Ethics 191
- 12. Harm in Journalism 215
- 13. Harm in Media Marketing: the Branding of Values 235
- 14. Harm and Entertainment 251
- 15. Harm in Public Relations 273
- 16. Justice and Media Ethics 295
- 17. Principled Advocacy 311
- 18. Morality in Entertainment 329
- 19. Popular Culture and Media 347
- 20. Communication Ethics and Globalization 367
- 21. Communication Ethics Research: Evolution and Thoughtful Response 391
- 22. No Greater Than Who I Actually Am: Virtue Ethics in Digital Life Narratives 407
- 23. Web Architecture and Values in the Stack: Exploring the Relationship between Internet Infrastructure and Human Values 425
- 24. Communication Technology and Perception 451
- 25. Research Directions 469
- 26. Theorizing over the Horizon: Ontology in the Global Imaginary 485
- 27. Toward an Interpretive Framework: Neuroethical Considerations for Media Ethics 511
- 28. Searching for Universals without Making Problematic Imperialistic Assumptions 529
- Biographical notes on the contributors 549
- Index 553
Kapitel in diesem Buch
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Acknowledgements XI
- Contents XIII
- 1. Defining the Field 1
- 2. A History of Media Ethics: From Application to Theory and Back Again 15
- 3. Communication Ethics: Origins and Trajectories 31
- 4. Cultural Pluralism and Media Ethics: Theorizing in a Globalized World of Difference 53
- 5. Contractualism for Media Ethics 75
- 6. Moral Psychology 95
- 7. Theorizing the Ambitions, Opportunities, and Limitations of Democratic Dialogue 121
- 8. Deontology 139
- 9. Consequentialism 159
- 10. Virtue Ethics & Media 171
- 11. Care Ethics: A Different Voice for Communication and Media Ethics 191
- 12. Harm in Journalism 215
- 13. Harm in Media Marketing: the Branding of Values 235
- 14. Harm and Entertainment 251
- 15. Harm in Public Relations 273
- 16. Justice and Media Ethics 295
- 17. Principled Advocacy 311
- 18. Morality in Entertainment 329
- 19. Popular Culture and Media 347
- 20. Communication Ethics and Globalization 367
- 21. Communication Ethics Research: Evolution and Thoughtful Response 391
- 22. No Greater Than Who I Actually Am: Virtue Ethics in Digital Life Narratives 407
- 23. Web Architecture and Values in the Stack: Exploring the Relationship between Internet Infrastructure and Human Values 425
- 24. Communication Technology and Perception 451
- 25. Research Directions 469
- 26. Theorizing over the Horizon: Ontology in the Global Imaginary 485
- 27. Toward an Interpretive Framework: Neuroethical Considerations for Media Ethics 511
- 28. Searching for Universals without Making Problematic Imperialistic Assumptions 529
- Biographical notes on the contributors 549
- Index 553
