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Identitätspositionierungen der DAX-30-Unternehmen
Die sprachliche Konstruktion von Selbstbildern
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Simone Burel
Language:
German
Published/Copyright:
2015
About this book
GAL-Nachwuchspreis Berufl. Komm. 2017
Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.
Author / Editor information
Simone Burel, Heidelberg University / Mannheim, Germany.
Supplementary Materials
Topics
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Frontmatter
I -
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Danksagung
V -
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Inhaltsverzeichnis
VII - Teil A: Theorie und Methodik
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1. Einleitung
3 -
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2. Situierung des Untersuchungsgegenstandes Unternehmensidentität
25 -
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3. Methodik: Die linguistische Diskursanalyse (LDA)
84 -
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4. Korpusbildung und -reflexion
114 - Teil B: Empirie
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5. Ebene der Situationalität
127 -
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6. Inhaltsebene
192 -
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7. Ausdrucksebene
233 -
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8. Sprachhandlungsebene des Diskurses
327 -
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9. Synthese
474 -
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10. Literaturverzeichnis
487 -
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11. Korpusübersicht
527 -
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12. Tabellen- und Abbildungsverzeichnis
553
Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 14, 2015
eBook ISBN:
9783110432879
Hardcover published on:
August 28, 2015
Hardcover ISBN:
9783110439359
Pages and Images/Illustrations in book
Front matter:
13
Main content:
555
Illustrations:
66
Coloured Illustrations:
16
Tables:
17
Audience(s) for this book
Academics (Linguistics, Communication Studies), Marketing Experts, Libraries
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
