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Kampagnen
Zur sprachlichen Konstruktion von Gesellschaftsbildern
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Marike Bartels
Language:
German
Published/Copyright:
2015
About this book
Deutscher Studienpreis 2015
Campaigns are among the most important instruments of publicly communicating one’s interests. (Re-)Producing the knowledge of a society about itself, they provide information on the collective identity of the German society. A linguistic approach interested in ‘reality’ and aiming to offer insight into societal processes will grant new access to this field.
Author / Editor information
Marike Bartels, University of Kassel, Germany.
Supplementary Materials
Topics
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Frontmatter
I -
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Vorwort
VII -
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Inhalt
IX -
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1. Einleitung
1 -
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2. Gesellschaftsbilder – Definition und Diskurs
9 -
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3. Kampagnen als interdisziplinärer Forschungsgegenstand
39 -
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4. Sprachwissenschaft als Wirklichkeitswissenschaft
59 -
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5. Von punktuell zu flächig51 – Methodische Überlegungen
79 -
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6. Die Kampagnen in der Analyse
129 -
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7. Gemeinsame Kerne und antagonistische Splitter von Gemeinwohlidealen
373 -
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8. Deutungsvarianten von Gesellschaftswirklichkeit
425 -
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9. Kampagne revisited – Neue Aspekte auf empirischer Basis
437 -
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10. Fazit
451 -
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11. Schlussbemerkung
457 -
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Literaturverzeichnis
459 -
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Index
487
Publishing information
Pages and Images/Illustrations in book
eBook published on:
April 24, 2015
eBook ISBN:
9783110410372
Hardcover published on:
March 30, 2015
Hardcover ISBN:
9783110410280
Pages and Images/Illustrations in book
Front matter:
14
Main content:
490
Illustrations:
24
Tables:
14
Audience(s) for this book
Sprachwissenschaftler, Institute, Bibliotheken
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
